RP

Open to opportunities

Raquel Pinheiro

@raquelpinheiro

Experienced virtual assistant and digital marketing specialist who streamlines operations and drives growth.

What I'm looking for

I seek a remote role where I can combine virtual assistant duties with digital marketing responsibilities, contribute to growth, and work in a collaborative, organized team that values efficiency and professional development.

I am a dedicated Virtual Assistant with five years of experience helping businesses stay organized and efficient through admin support, customer service, scheduling, and social media management.

As a Digital Marketing Specialist, I developed and executed campaigns across social media, email, and paid channels, increasing client engagement by 35% and managing Google Ads and Facebook Ads with monthly budgets of €15,000+ achieving an average ROI of 4.2x.

As a Marketing Manager I led teams (6–10 people) to deliver multi-channel campaigns that produced a 45% year‑over‑year increase in lead generation and oversaw budgets of €500,000+, optimizing allocation across digital and branding initiatives to grow international brand awareness by 60%.

I combine strong management, negotiation, and critical thinking skills with multilingual communication (English, Spanish, French) and a background in education (Bachelor’s in Pedagogy; Master’s in Educational Sciences) to provide reliable, detail-oriented remote assistance that helps clients save time and scale.

Experience

Work history, roles, and key accomplishments

SE

Virtual Assistant

Self Employed

Jan 2018 - Dec 2023 (5 years 11 months)

Provided remote administrative support, customer service, scheduling, and social media assistance, helping clients save time and improve efficiency with 5 years of experience.

Administrative Support Customer Service Scheduling Social Media Management Remote Work Time Management Communication

BT

Digital Marketing Specialist

BrightVision Tech

Jan 2021 - Jan 2023 (2 years)

Developed and executed social, email, and paid media campaigns that increased client engagement by 35% and managed Google/Facebook Ads with monthly budgets of $15,000+ achieving an average ROI of 4.2x.

Digital Marketing Paid Media Google Ads Facebook Ads Email Marketing Social Media ROI Optimization Campaign Management

MA

Marketing Manager

Maisons-Laffitte

Jan 2020 - Jan 2021 (1 year)

Led a team of 6 to deliver multi-channel campaigns, increasing lead generation by 45% year-over-year and managing annual marketing budgets of €500,000+ for optimal channel allocation.

Team Leadership Multi channel Marketing Budget Management Lead Generation Campaign Strategy SEO SEM Performance Analysis

MC

Marketing Manager

Maisons & Co.

Jan 2017 - Jan 2018 (1 year)

Managed cross-functional team of 10 to oversee SEO, SEM, and social media strategies, driving 75% growth in qualified leads and 60% increase in international brand awareness.

SEO SEM Social Media Strategy International Marketing Brand Awareness Lead Qualification

Education

Degrees, certifications, and relevant coursework

FU

Federal University of Rio de Janeiro (UFRJ)

Bachelor's Degree (Licentiate), Pedagogy

2015 - 2020

Completed a Bachelor's degree (Licentiate) in Pedagogy at the Federal University of Rio de Janeiro focusing on educational theory and practice.

II

Institut Catholique de Paris (ICP)

Master's Degree, Educational Sciences

Completed a Master's Degree in Educational Sciences at the Institut Catholique de Paris.

Tech stack

Software and tools used professionally

Facebook Ads

Gmail

Google Ads

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