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Raquel Piñas Perez

@raquelpiasperez

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Senior UX/UI & Web Designer delivering measurable digital impact through CRO and design systems.

Costa Rica

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What I'm looking for

I’m looking for a remote-ready role where I can own UX/UI and web design, run CRO and A/B testing, and strengthen design-system + CMS governance to deliver measurable conversion and satisfaction gains.

I’m a Senior UX/UI & Web Designer with 10+ years delivering measurable digital impact across fintech, e-commerce, and digital marketing. I bring a Psychology background to user behavior and UX research, and I’m hands-on with Figma design systems, responsive web design, and usability-driven optimization.

In recent roles, I reduced publishing turnaround by ~30% through WordPress (Divi) and Contentstack governance, trained teams to manage CMS content independently, and improved conversion performance through A/B testing and CRO analysis. I’ve driven results like a 40% increase in user satisfaction and a 20% boost in conversion rates, while maintaining WCAG 2.1 accessibility and scalable component deployment.

Experience

Work history, roles, and key accomplishments

UX/UI & Web Designer

TradeStation Group

Mar 2024 - May 2026 (2 years 2 months)

Delivered scalable UX/UI and web design using Figma (Atomic Design, design tokens) and Tailwind CSS. Managed WordPress (Divi) and Contentstack CMS workflows, reducing publishing turnaround by ~30%, while improving CRO outcomes through A/B testing and Hotjar/Google Analytics insights.

Figma Design Systems Tailwind Divi Content Stack SEO A B Testing Hotjar

UX/UI & Web Design Sabbatical

Independiente

Mar 2023 - Mar 2024 (1 year)

Self-directed UX/UI and web design upskilling focused on scalable design systems and improved design-to-development workflows. Strengthened skills in advanced Figma features, Tailwind CSS, CRO strategy, WCAG 2.1 accessibility, and CMS governance.

Figma Design Tokens Tailwind CRO

UX/UI Designer & E-commerce Specialist

Avon Costa Rica

Mar 2022 - Mar 2023 (1 year)

Built and improved Avon's e-commerce experience from the ground up using Magento and comprehensive CMS/product catalog management. Led UX research, usability testing, A/B testing, and iterative prototyping, achieving a 40% increase in user satisfaction and a 20% boost in conversion rates.

Magento UX Research Usability Testing A B Testing Information Architecture Hotjar Responsive Design CRO SEO

Education

Degrees, certifications, and relevant coursework

ULACIT University

Bachelor's Degree, English Teaching & Translation

Bachelor's Degree in English Teaching & Translation with an emphasis on bilingual technical and professional communication (Spanish/English). Coursework includes psychology applied to UX research and user behavior analysis, expected to complete in 2026.

CETAV & INA

Technical Degree, Web Design & Front-End Development

Technical degree focused on Web Design & Front-End Development, including coursework in technological literacy and digital tools such as digital adoption and user-facing technology.