Andrea Valerio Ferreto

Led the UX redesign for an AI-powered product, aligning user needs with predictive features and conducting extensive user research and analysis. Created user personas reflecting AI interaction needs and behavioral patterns, and proposed UX concepts tailored to AI functionalities like smart suggestions.

Led the redesign and consultancy for a new procurement project chatbot, delivering benchmark research, user flows, and design improvements. Utilized Figma for all design deliverables, ensuring consistency across components and maintaining alignment with project objectives.

Enhanced stakeholder interaction, increasing customer satisfaction by 20%, and conducted training sessions that boosted team efficiency by 15%. Applied WCAG standards throughout the design process, ensuring digital product accessibility, and established and maintained design systems and components following Atomic Design principles.

Developed the UI kit in Figma applying Atomic Design, and revamped pages with Bootstrap, HTML5, CSS3, and Vue.js. Engineered layouts prioritizing mobile-first approaches while ensuring seamless performance on large devices and adjusted UI components and design to meet WCAG standards, improving overall accessibility.

Enhanced stakeholder interaction, increasing customer satisfaction by 20%, and conducted training sessions that boosted team efficiency by 15%. Analyzed user data using Maze, optimizing user experience, and applied WCAG standards throughout the design process.

Developed the UI kit in Figma applying Atomic Design, and revamped pages with Bootstrap, HTML5, CSS3, and Vue.js. Engineered layouts prioritizing mobile-first approaches while ensuring seamless performance on large devices, and adjusted UI components to meet WCAG standards.

Led the redesign and consultancy for a new procurement project chatbot, delivering benchmark research, user flows, and design improvements. Documented and analyzed interview sessions, organizing insights to inform strategic decisions, and utilized Figma for all design deliverables.

Conducted data analysis using Maze, Optimal Workshop, and Hotjar to enhance user experience, and structured taxonomies, sitemaps, and documented applications. Integrated WCAG guidelines into design systems, ensuring compliance and improving user accessibility.

Established project requirements and tasks for design teams, and provided insights through data analysis using Google Analytics and databases. Created adaptive interfaces optimizing user experience across mobile-first and large screen environments, and implemented WCAG guidelines in UI designs.

Directed resources in design, technology, QA, and UX teams, and conducted training sessions focused on UX and design principles. Applied WCAG accessibility standards in interface designs to ensure inclusivity, and oversaw projects for clients like Nissan Canada and BMW US.

Specialized in Drupal, CQ5, and Sitecore, and designed UIs using .NET/MVC 4, Angular, Kendo, and Google Material. Led UX processes for various initiatives, and ensured all projects met WCAG accessibility standards, enhancing user inclusivity.

Led the UX redesign for an AI-powered product, aligning user needs with predictive features and conducting user research to synthesize insights for AI-driven decisions. Built consistent UI components in Figma, aligned with system standards, and applied AI across UX stages to improve personalization and automation.

Pursued a Master's degree in Design Thinking and Product Design, gaining expertise in innovation, user-centered design, and product development strategies.

Obtained a Master's degree in Interaction Design, specializing in creating intuitive and engaging user experiences through advanced design methodologies.