Raquel Muñoz González

Delivered executive talent insights, market research, and talent mapping to support strategic hiring decisions and stakeholder needs.

Produced analytical reports and blog content aligned with the company's global agenda. Conducted data analysis and qualitative/empirical research, and developed monthly newsletters on labour market and economic conditions across the UK, US and Europe.

Provided market, talent and competitor intelligence supporting recruitment strategies at Santander UK. Produced regular reports, salary benchmarks and market recommendations using LinkedIn Recruiter, Talent Insights, SeekOut, TalentNeuron and global labour market data.

Developed insight reports to support recruitment strategies for global enterprise clients. Conducted talent mapping and supported candidate identification strategies using LI, SeekOut and TN.

Built and maintained structured prospect pipelines and market mapping databases across international markets. Conducted outreach research and stakeholder identification to support business expansion initiatives.

Supported the Head of Research in delivering the fDi Rankings on city attractiveness for foreign direct investment, with global coverage. Contributed to data collection, validation and analysis, and led the FDI strategy survey component.

Conducted feasibility research and market assessments for new hotel development projects across domestic and international markets, providing early-stage intelligence to guide investment decisions.

Pursuing a Master's in Data Analytics, currently in progress.

Completed a certification in Generative AI for Sourcing in 2025.

Studied International Marketing and Trade from 2018 to 2019.

Studied Marketing Management from 2014 to 2015.

Earned a Bachelor's Degree in Business Administration and Management with a specialisation in Market Research from 2010 to 2014.