At Ipiranga Produtos de Petróleo, I develop B2B CRM and multichannel communication strategies across SMS, WhatsApp, Push, and the website. I prioritize campaign roadmaps using impact and data, then monitor KPIs and dashboards and conduct post-implementation analyses.
At Pró-Frotas, I coordinated multidisciplinary squads and data-informed roadmaps, connecting business, technology, and design. Earlier there, I managed end-to-end digital products, including work on user behavior and payment journeys, and worked with OKRs and KPIs to communicate results to stakeholders.
As a Product Owner at Pró-Frotas and Prime Up, I prioritized backlogs and supported discovery, roadmap planning, and alignment across teams. At Prime Up, I also supported user acceptance testing and contributed to analysis and risk initiatives.
At ITeste | Teste de Software, I led quality processes and a quality team, working with requirements and acceptance, functional and integration testing, defects, incidents, and releases in a Scrum environment. I hold a degree in Financial Management from Universidade Estácio de Sá, along with CSPO and SAS Certified Base Programmer certifications.
