At ASOCIACIÓN POPULAR DE AHORROS Y PRÉSTAMOS (APAP), I led the deployment and evolution of digital channels for Personal Banking and Business Banking. In the first year, adoption increased 20% and in-branch foot traffic fell 30%.
I coordinated with Business, Technology, Operations, Risk, and Regulatory Compliance teams to shape the digital roadmap and deliver segment-specific value propositions. I also coordinated post-launch measurement of product usage, adoption, and profitability.
Earlier, at M1 LIMITED (SINGAPORE), I headed contactless NFC payment product launches including M1 Prepaid MasterCard and DBS One.Tap. At VERIZON DOMINICANA, I managed enterprise technology product lifecycles and raised CSAT from 60% to 85%.

