Ramses Alvarez

I’m a paid media specialist focused on lead generation, with most of my experience working with B2B companies and service-based businesses.

My strongest area is Google Ads, but I’m also hands-on with Meta, LinkedIn, and Microsoft Ads. I’ve managed campaigns from strategy and setup through day-to-day optimization, testing, reporting, and troubleshooting.

A big part of my work has been figuring out not just how to generate more leads, but how to generate better leads. I like digging into the search terms, targeting, campaign structure, conversion data, landing pages, and the sales process to understand what is actually working and where there is room for improvement.

I also have solid technical experience with conversion tracking. I’ve worked with Google Tag Manager, GA4, Google Ads conversion tracking, online and offline conversions, GCLID tracking, UTM parameters, and CRM integrations. This has allowed me to connect advertising data with what happens after the initial lead, including MQL and SQL tracking.

I’ve also worked extensively with CRO and A/B testing, including reviewing landing pages, testing ad copy and landing pages, and identifying friction that can affect conversion rates.

Most of my recent agency experience has been in the B2B technology space, including Managed Service Providers, cybersecurity, SaaS, and other technology services. I’ve worked closely with clients and sales teams to understand their business, target the right decision-makers, and make sure paid media is supporting the actual sales process.

I enjoy the analytical side of PPC, but I also like the practical side. I’d rather find a problem in an account, understand why it’s happening, and fix it than make changes just for the sake of optimizing.

I’m bilingual in English and Spanish