Open to opportunities

Israel Medina

@imethecap

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11+ years leading high-performance SEO teams and scaling organic growth engines for agencies.

Nicaragua

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What I'm looking for

I seek a leadership role at an innovative, data-driven agency that values experimentation. Seeking the autonomy to re-engineer outdated workflows and build scalable SEO systems. Must support a culture of continuous learning, team upskilling, and bold new SEO strategies.

I am a Senior SEO Leader with 11+ years of experience operationalizing innovation for fast-paced agencies. I don’t just drive organic traffic, but also build the scalable systems, teams, and retention strategies that make agency growth sustainable.

Process Innovation: Re-engineered account management workflows to reduce client churn by 50% within 4 months, directly impacting the bottom line.
Talent Scalability: Architected a proprietary SEO knowledge base and training platform, significantly accelerating onboarding speed and standardizing output quality.
Holistic Strategy: Direct comprehensive SEO initiatives (Technical, Content, Off-page) for diverse industries, bridging the gap between technical constraints and creative marketing.
Data-Driven Culture: Implement rigorous reporting frameworks that move teams from reactive task completion to proactive, data-backed consulting.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Consultant

Current

WinRate Consulting

May 2025 - Present (6 months)

Developed the SEO product line for the marketing fulfillment division, building processes, documentation, and guidelines while managing third-party providers to deliver successful SEO solutions to a growing client portfolio.

SEO Content Strategy Process Improvement Vendor Management Documentation Client Delivery Remote Collaboration

Head of SEO Innovation

HITE Digital

Mar 2024 - Jun 2024 (3 months)

Led initiatives for process and task optimization, reducing overall churn rates by 50% in 4 months. Shifted task completion from checklist-based to priority-based, improving accountability and workflow efficiency.

Process Optimization

Learning and Development Manager

HITE Digital

Jan 2023 - Feb 2024 (1 year 1 month)

Managed product captains and onboarding specialists and oversaw planning and execution of L&D initiatives for digital marketing, QA, and fulfillment teams to improve skills and performance.

Learning & Development Training Design Team Management Onboarding SEO Project Management Stakeholder Coordination

Strategic Digital Manager

HITE Digital

Jul 2022 - Jan 2023 (6 months)

Provided cross-departmental support and process optimization across SEO, Content, Creative, Web Support, and Opportunity Generation, delivering strategic recommendations and serving as SME for SEO and analytics.

Cross Functional Support SEO Process Optimization Strategic Planning Data Analysis Cross functional Support Quality Improvement Stakeholder Management

SEO Captain

HITE Digital

Jul 2020 - Jun 2022 (1 year 11 months)

Led the SEO product line, created and executed SEO products, processes, and training programs, improved implementation and quality, and developed a centralized knowledge base to support team performance.

SEO Training Development Knowledge Management Process Improvement Analytics Product Execution Team Leadership

Senior SEO Specialist

HITE Digital

Jun 2018 - Jul 2020 (2 years 1 month)

Managed a portfolio of 30+ SMB accounts, implementing local and e-commerce SEO strategies. Conducted site audits and optimized local listings and social media presence.

Local SEO

Content Lead Specialist

Top Floor Marketing

Apr 2017 - Jul 2018 (1 year 3 months)

Developed the content marketing project and streamlined the content creation and revision process, enhancing overall efficiency.

Content Marketing Content Creation

SEO Specialist

Top Floor Marketing

Oct 2016 - Jul 2018 (1 year 9 months)

Managed an SEO service portfolio of 25 SMB websites, providing support during the creation and development of the SEO product.

SEO Specialist

White Shark Media

Sep 2014 - Oct 2016 (2 years 1 month)

Managed an SEO service portfolio of about 25 SMB websites, providing monthly reporting using tools like Search Console and Google Analytics to measure performance.

performance reporting Google Analytics