IMIsrael Medina
@imethecap
Experienced SEO professional with a decade of digital marketing expertise.
NicaraguaWhat I'm looking for
I am a highly motivated SEO professional with over 10 years of experience in leading high-performing teams within fast-paced digital marketing agencies. My expertise spans all aspects of SEO, including technical audits, on-page optimization, off-page strategy, and content marketing. I have a proven track record of developing successful SEO strategies across diverse industries, consistently exceeding client expectations.
In my recent role as Head of SEO Innovation at HITE DIGITAL, I led initiatives that optimized processes and reduced churn rates by 50% within four months. My leadership in designing an SEO knowledge base platform and creating training resources has significantly improved onboarding efficiency for new hires. I thrive on using a data-driven approach to enhance team performance and drive results.
Experience
Work history, roles, and key accomplishments
Head of SEO Innovation
HITE DIGITAL
Apr 2024 - Jul 2024 (3 months)
Led initiatives for process and task optimization, reducing overall churn rates by 50% in 4 months. Shifted task completion from checklist-based to priority-based, improving accountability and workflow efficiency.
Learning and Development Manager
HITE DIGITAL
Feb 2023 - Mar 2024 (1 year 1 month)
Designed and developed an SEO knowledge base platform, improving time efficiency and reducing repetitive inquiries. Led the development of training media and resources for new SEO hires, cutting onboarding time significantly.
Strategic Digital Manager
HITE DIGITAL
Aug 2022 - Feb 2023 (6 months)
Developed structured guidelines for qualitative SEO evaluations and provided strategies to enhance product quality. Acted as a subject matter expert in SEO and data analysis for management teams.
SEO Captain
HITE DIGITAL
Aug 2020 - Jul 2022 (1 year 11 months)
Developed and implemented SEO products and training programs, creating a centralized knowledge base for resources and best practices. Designed training assessments for real-world application of SEO concepts.
Senior SEO Specialist
HITE DIGITAL
Jul 2018 - Aug 2020 (2 years 1 month)
Managed a portfolio of 30+ SMB accounts, implementing local and e-commerce SEO strategies. Conducted site audits and optimized local listings and social media presence.
Content Lead Specialist
TOP FLOOR MARKETING
May 2017 - Jul 2018 (1 year 2 months)
Developed the content marketing project and streamlined the content creation and revision process, enhancing overall efficiency.
SEO Specialist
TOP FLOOR MARKETING
Oct 2016 - Jul 2018 (1 year 9 months)
Managed an SEO service portfolio of 25 SMB websites, providing support during the creation and development of the SEO product.
SEO Specialist
WHITE SHARK MEDIA
Sep 2014 - Oct 2016 (2 years 1 month)
Managed an SEO service portfolio of about 25 SMB websites, providing monthly reporting using tools like Search Console and Google Analytics to measure performance.
Education
Degrees, certifications, and relevant coursework
UNUniversidad Nacional Autónoma de Nicaragua
Bachelor of Science, Computer Science
2009 - 2012
Tech stack
Software and tools used professionally
Availability
Location
NicaraguaAuthorized to work in
Salary expectations
Social media
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