Karina Alvarez
@karinaalvarez
I build data-driven PPC and digital marketing campaigns that improve client performance.
NicaraguaWhat I'm looking for
I've managed and optimized PPC campaigns for RevX Digital, Top Floor Marketing, YouImpact, Hite Digital, and The Expresso Company across Google Ads, Meta Ads, Microsoft Advertising, Facebook Ads, Bing Ads, and LinkedIn Ads. I use keyword research, bid strategies, audience targeting, A/B testing, budget management, and reporting to improve ROI and achieve campaign KPIs.
At Top Floor Marketing, I managed 25 PPC accounts, while at Hite Digital I oversaw portfolios of up to 35 clients across industries. I also bring SEO, social media, graphic design, client communication, and account-management experience, pairing strategic campaign work with creative recommendations and clear, actionable insights.
Experience
Work history, roles, and key accomplishments
Paid Ads Specialist
RevX Digital
Dec 2025 - Apr 2026 (4 months)
Developed and executed multi-channel digital marketing strategies across Google Ads, Meta Ads, and Microsoft Advertising. Managed and optimized PPC campaigns, conducted market research, and performed ongoing optimizations to maximize ROI.
Head of Google Ads Department
Top Floor Marketing
Apr 2025 - Apr 2026 (1 year)
Managed a portfolio of 25 PPC accounts across Google Ads and Microsoft Advertising. Optimized campaigns through keyword research, bid management, and budget control to improve performance metrics.
Marketing Specialist, Paid Media & SEO Specialist
YouImpact
Sep 2024 - Apr 2025 (7 months)
Developed and implemented social media strategies, managed Google Ads campaigns, and performed SEO optimization. Collaborated with cross-functional teams and analyzed campaign performance metrics.
Head of Google Ads Department
The Expresso Company
Apr 2024 - Aug 2024 (4 months)
Led the Google Ads department, managing and optimizing multiple advertising campaigns. Utilized Google Ads, Google Tag Manager, Google Search Console, and Google Analytics for optimization.
Digital Marketing Engineer
Hite Digital
Nov 2020 - Nov 2023 (3 years)
Executed weekly optimization of Google Ads, Facebook Ads, Bing Ads, and LinkedIn Ads campaigns. Managed a diverse clientele portfolio of up to 35 clients across various industries.
Account Manager
Hite Digital
Jan 2022 - Apr 2022 (3 months)
Managed strategic planning, development, and execution of clients' digital strategies. Spearheaded client relationship cultivation and served as principal point of contact for account management.
Digital Marketing Specialist
The Expresso Company
Apr 2020 - Nov 2020 (7 months)
Led strategic oversight of the marketing department, overseeing interns, specialists, and graphic designers. Cultivated client relationships and implemented quality control measures.
Customer Service & Sales Representative
New Vision Unlimited - Nicaragua
Nov 2018 - Apr 2020 (1 year 5 months)
Spearheaded a remarkable enhancement in office sales performance, achieving 40 sales within 15 days. Managed customer service matters, sales inquiries, and complex insurance policy concerns.
Education
Degrees, certifications, and relevant coursework
Universidad Americana
Marketing & Communication, Marketing & Communication
2022 -
Pursuing a degree in Marketing & Communication at Universidad Americana, ongoing since 2022.
Universidad Iberoamericana de Ciencia y Tecnología
Graphic Design, Graphic Design
2018 - 2019
Completed a Graphic Design program at Universidad Iberoamericana de Ciencia y Tecnología from 2018 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
NicaraguaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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