Open to opportunities

ramon castillo

@ramoncastillo

Message

Creative Director and founder building viral, award-winning campaigns in brand storytelling.

Peru

Message

What I'm looking for

I’m looking for a creative leadership role where I can build conceptual, culturally resonant campaigns, lead teams end-to-end, and partner closely with clients. I thrive in an environment that values craft, measurable impact, and mentoring.

I’m a Creative Director with 12+ years of experience building culturally resonant campaigns for leading agencies and brands across Peru. I specialize in conceptualization and storytelling that translates into strong creative effectiveness and memorable brand recall.

I’ve led breakthrough work recognized with the Gran Effie 2021 and Cannes Lions Shortlists in 2018 and 2020, including multiple viral pieces with nationwide reach. I’m known for creative leadership that combines craft with client-focused execution—direction, team management, and production that consistently delivers.

Since 2022, I’ve founded and lead Primavera, an independent creative agency where I drive creative strategy, campaign production, and the full business development cycle. Alongside client work, I mentor talent as a creativity instructor—helping train the next generation of advertising professionals using current methodologies.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Primavera

Feb 2022 - Present (4 years 2 months)

Founded Primavera in 2022 and currently lead creative strategy, campaign production, and team direction. Manages full business development (pitching through retention) and oversees agency financial, operational, and brand management.

Creative Direction Brand Strategy Campaign Development Team Leadership Business Development Client Retention Project Management

Current

Freelance Creative Director

Current

Independent

Oct 2021 - Present (4 years 6 months)

Provide conceptualization and creative direction for brands across multiple industries, focusing on campaigns with viral reach and strong brand awareness impact.

Creative Direction Copywriting Storytelling Brand Strategy Adobe Creative Suite Client Management

Creativity Instructor

Instituto Peruano de Publicidad

Mar 2023 - Dec 2023 (9 months)

Designed and taught the Creativity module for the institute’s diploma programs. Trained future advertising professionals using current methodologies.

Teaching Curriculum Design Mentoring Creativity Workshops Advertising Methodologies Presentation Skills Communication Creative Direction

Creative Director

AB InBev Houdini

Jan 2021 - Sep 2021 (8 months)

Led creative output for AB InBev accounts and managed creative teams to oversee full campaign production. Directed end-to-end campaign execution from creative direction through delivery.

Creative Direction Team Leadership Client Management Storytelling Brand Strategy Project Management Copywriting

Senior Copywriter

Circus Grey

May 2016 - Jan 2021 (4 years 8 months)

Produced copywriting and conceptual work for national and international accounts over nearly five years. Contributed to award-winning creative, including Gran Effie 2021, and developed campaigns with cultural impact and viral organic reach.

Copywriting Creative Writing Storytelling Brand Strategy Campaign Development