Rakhi Mudgal
@rakhimudgal
Experienced creative professional specializing in art direction and strategy.
What I'm looking for
I am a visionary creative strategist and planner with over 13 years of experience in art and creative direction. My journey has been marked by leading award-winning projects across various domains, including digital marketing, video production, and UI/UX development. I have successfully translated business objectives into innovative and brand-elevating creative strategies for global brands such as Microsoft, Amazon, and KFC.
Throughout my career, I have excelled in managing and mentoring cross-functional creative teams, fostering collaboration among design, marketing, and external agencies. My expertise lies in developing creative systems and agile processes that enhance efficiency and quality output. I am passionate about design excellence and continuously strive to promote an atmosphere of innovation and growth within my teams.
My achievements include increasing player engagement by 30% through effective game design strategies and achieving a 95% brand consistency across projects. I am dedicated to building strong client relationships and delivering high-quality results that exceed expectations.
Experience
Work history, roles, and key accomplishments
Sr. Conceptualizer
Nomadic Riti Studio
Apr 2025 - Present (2 months)
Conceptualized and strategized new game concepts, narratives, and mechanics tailored to audience needs. Led cross-functional teams, including marketing for games, creating a unified look and sound that boosted player engagement by 20% and significantly enhanced the overall user experience.
Creative Lead
1518 Studio-PTW
Jan 2020 - Jan 2024 (4 years)
Developed creative strategies and art direction to align with gaming objectives and audience preferences, achieving a 25% increase in player engagement and a 35% boost in overall satisfaction ratings. Guided and mentored a diverse team of 25+ creatives, cultivating collaboration that boosted project efficiency by 40% and enhanced team satisfaction scores by 30%.
Art Director/Visual Designer
Tutorials Point India
Jan 2018 - Jan 2020 (2 years)
Created a visual strategy that boosted user engagement by 30%, making educational content more accessible and enjoyable for over 10,000 learners. Led a diverse team of 8 designers in producing high-quality e-learning materials, which resulted in a 40% increase in learner engagement and improved course completion rates by 25%.
Creative Production Lead
Broadcast2World Pvt. Ltd.
Jan 2012 - Dec 2017 (5 years 11 months)
Crafted design solutions, storyboards, provided art direction, and marketing strategies that elevated brand awareness by 40% and enhanced customer engagement by 30%, aligning perfectly with brand goals and consumer preferences. Guided and mentored a diverse team of 30+ creative professionals, fostering a collaborative culture that delivered high-quality results.
Graphic Designer
Whitewings Solutions
Jan 2011 - Jan 2012 (1 year)
Designed high-quality graphics and layouts for various marketing materials, including print and digital media, to drive customer interest. Developed engaging motion graphics and storyboards for messages.
Education
Degrees, certifications, and relevant coursework
IIT Roorkee
Advance Digital Marketing and Martech, Digital Marketing and Martech
Pursued an advanced program in Digital Marketing and Martech, focusing on modern marketing strategies and technology integration. Gained insights into digital campaign management and marketing automation.
Polytechnic For Women
Technical Diploma, Information Technology
Acquired a two-year Technical Diploma in Information Technology, developing essential skills in IT fundamentals and applications. Focused on practical aspects of technology and system operations.
APTECH Arena Animation
Professional Diploma, Animation and Art
Completed a 2.5-year Professional Diploma in Animation and Art, gaining expertise in various animation techniques and artistic principles. Developed skills in visual storytelling and creative design.
University of Delhi
Graduate, Commerce
Completed a three-year program in Commerce, focusing on foundational business principles and practices. Gained a comprehensive understanding of commercial operations and economic concepts.
Availability
Location
Authorized to work in
Website
mudgalsite.wordpress.comJob categories
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