Yasmin Khan
@yasminkhan
Design Leader with 8+ years of experience in visual design.
What I'm looking for
I am a Design Leader with over 8 years of cross-disciplinary experience in brand identity, digital campaigns, and performance-driven strategy. My expertise lies in translating strategic goals into compelling visuals that resonate with audiences, whether for AI startups, mobility giants, or consumer brands. I excel in building scalable design systems and leading high-impact campaigns, collaborating effectively with Product, Marketing, and Content teams.
Throughout my career, I have achieved significant milestones, such as driving over 10,000 client acquisitions through high-conversion ad creatives at Writesonic and launching multiple award-winning AI tools. My work at Ola resulted in a 30% boost in digital engagement, while my leadership at Roaring Wolf Media scaled monthly reach to over 1.5 million impressions. I am passionate about blending art direction with a sharp understanding of business goals, bringing bold ideas to life quickly and effectively.
Experience
Work history, roles, and key accomplishments
Lead Marketing Visual Designer
Writesonic
Feb 2023 - Present (3 years 4 months)
Generated client acquisition across 10,000+ business teams & marketers by designing enterprise-grade ad creatives for Chatsonic and other suite products. Launched Botsonic with full creative lifecycle, hitting #1 Product of the Day on Product Hunt.
Senior Graphic Designer
Ola
Jan 2022 - Present (4 years 5 months)
Designed over 1,700 campaign assets, including social ads and app banners, contributing to a 30%+ increase in digital engagement. Built and implemented robust design systems, streamlining creative updates and reducing production time by 35%.
Graphic Designer
Ola
Mar 2021 - Present (5 years 3 months)
Designed over 1,700 campaign assets, including social ads and app banners, contributing to a 30%+ increase in digital engagement. Built and implemented robust design systems, streamlining creative updates and reducing production time by 35%.
Design & Media Planning Head
Roaring Wolf Media
Jun 2019 - Present (7 years)
Led 360-degree design across 12+ brand properties, shaping visual identities for digital, print, and performance campaigns. Mentored a 6-member hybrid team, cutting turnaround time by 40% through process upgrades.
Senior Media Planner
WittyFeed
Sep 2018 - Present (7 years 9 months)
Led creative proposals that secured campaigns with major clients like Tinder and Amazon Prime. Developed long-term strategies for over 10 retainer clients, driving consistent brand growth and repeat revenue.
Media Planner
WittyFeed
Dec 2017 - Present (8 years 6 months)
Planned and executed digital campaigns for clients like &TV and Alt Balaji with precise audience targeting. Partnered with content, design, and tech teams to transform concepts into high-performing campaigns.
Business Development Executive
WittyFeed
Aug 2017 - Present (8 years 10 months)
Executed high-performing digital campaigns for clients such as Skoda and Panasonic. Created trend-driven, viral content that significantly boosted campaign reach and relevance.
Business Development Intern
WittyFeed
Jul 2017 - Present (8 years 11 months)
Supported reporting, research, and strategy development across multiple brand projects. Built a foundational understanding of creative strategy, learning to translate insights into impactful content.
Education
Degrees, certifications, and relevant coursework
Indore Institute of Science and Technology
Bachelor of Engineering, Computer Science
Grade: 8.2 GPA
Completed a Bachelor of Engineering in Computer Science, gaining foundational knowledge in the field. Achieved a GPA of 8.2.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/yasmin-designsSocial media
Job categories
Skills
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