At Network18 Media, I plan integrated social media and digital marketing campaigns across news and media brands, including Moneycontrol, News18, Firstpost, and Storyboard18. My work spans campaign strategy, content direction, paid media, and optimization, contributing to an average 30% improvement in campaign ROI.
At Kathaversse Media Network, I led organic social strategy and contributed to scaling Digital Commentary’s YouTube channel from 107K to 634K subscribers. I also led the Digital Commentary Clips channel from 30K to 100K subscribers and launched the Zero to Hero travel talk show IP, which generated 4–5M YouTube views across its first three episodes.
