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Rajani So

@rajaniso

I build digital marketing campaigns, social content, and website experiences aligned to business goals.

India
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What I'm looking for

I'm looking to lead digital marketing work that combines website experience, paid campaigns, social media strategy, performance reporting, and cross-team coordination aligned with business goals.

I'm currently driving digital marketing at Nideli Collectives Pvt Ltd, supporting website structure, user-friendly design, and business-aligned digital experiences. I coordinate designers, developers, marketing, and management to keep work on-brand and on-time.

Previously at Tyde - Digital Marketing, I developed social media strategies, created platform content, managed Meta Ads and Google Ads, and tracked performance metrics for reporting.

I've also taught accountancy, Abacus, and finger math through coaching classes and online learning platforms, creating course materials and mentoring students remotely.

Experience

Work history, roles, and key accomplishments

NL
Current

Digital Marketing Lead

Nideli Collectives Pvt Ltd

Jun 2025 - Present (1 year 2 months)

Currently leading digital marketing efforts, providing website development support and coordinating cross-team efforts to ensure brand consistency and timely delivery.

Education

Degrees, certifications, and relevant coursework

SC

SRM School of Management, Chennai

Master of Business Administration, Finance and Marketing

Grade: CGPA: 8.53/10

Pursued MBA with a focus on Finance and Marketing, achieving a CGPA of 8.53/10 and ranking 6th.

SU

S.S.R.G. Women's College, Gulbarga University

Bachelor of Commerce, Commerce

Grade: 83.83%

Completed Bachelor of Commerce with a percentage of 83.83% and was recognized as University Topper (Rank 1).

BC

B.R.B College of Commerce

Pre-University Course II, Commerce

Grade: 83.83%

Completed Pre-University Course II in Commerce with a percentage of 83.83%.

KB

Karnataka Board

SSLC, General

Grade: 81.60%

Completed SSLC with a percentage of 81.60%.

Tech stack

Software and tools used professionally

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