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rafa raRR
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rafa ra

@rafara

Marketing specialist specializing in social media and community management—creating brand-aligned content that drives engagement and business goals.

Romania
Message

What I'm looking for

I’m looking for a role where I can own social media and content creation, use SEO and analytics to improve performance, and build strong community communication with a detail-focused, cross-functional team.

I’m a Marketing Specialist with experience across social media, community management, content creation, and brand communication. I’ve managed social media presences for brands including De'Longhi, OMV, Alpro, Jacobs, Haleon, Profi, Ariston, Hochland, Müller and Linex—adapting tone of voice across audiences and campaigns while monitoring engagement to find content opportunities.

I also blend storytelling and search performance as an SEO Content Writer, developing original story concepts and adapting writing styles for different audiences. Earlier roles include AI Quality Assurance for Google Bard/Google Gemini, where I evaluated outputs for quality, accuracy, and policy compliance, and Quality Control testing for Ubisoft—strengthening my focus on detail, documentation, and continuous improvement.

Experience

Work history, roles, and key accomplishments

DS
Current

Marketing Specialist

DigitalStar Marketing S.R.L.

Jan 2024 - Present (2 years 6 months)

Managed social media presence for multiple brands and adapted brand tone of voice across audiences and campaigns. Monitored audience engagement and social conversations to identify content opportunities and supported always-on social campaigns and daily brand communication.

CC
Current

SEO Content Writer

CrazyMaple Studio & Other Clients

Jan 2022 - Present (4 years 6 months)

Wrote SEO articles, interactive stories, and editorial content while developing story concepts and adapting writing styles for different audiences. Created content balancing engagement with search performance.

HW

Client Relations & Compliance Specialist

Hashgraph / Wild.io

Jan 2022 - Jan 2024 (2 years)

Managed KYC verification, compliance checks, and account reviews for a global iGaming customer base. Processed cryptocurrency transactions and provided personalized support for regular and VIP players while resolving verification and transaction issues and ensuring accurate documentation.

Education

Degrees, certifications, and relevant coursework

AS

Alexandru Vlahuță High School

Secondary Education

2014 - 2018

Activities and societies: Skills: Social Media & Community Management, Influencer Marketing, Copywriting, Trend Research; Creative concept development, storytelling, visual content planning; SEO, communication, organization, attention to detail, cross-functional collaboration.

Completed secondary education at Alexandru Vlahuță High School in Bucharest from 2014 to 2018.

Tech stack

Software and tools used professionally

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