Mălina Bălan

I’m a detail-oriented Social Media & Content Specialist with a background in journalism, advertising, social media strategy, and digital content creation. I write and edit English-language content for social media and online platforms, adapting tone and communication style to the audience and platform needs.

In my freelance work (2023–present), I research trends, online behavior, and engagement patterns across digital communities. I use AI-assisted tools for content generation, rewriting, and workflow optimization while keeping quality high through content evaluation and fact-checking.

Across marketing and communication collaborations (2022–2023), I supported brand communication and online campaign efforts by writing and reviewing marketing copy in English and Romanian. I conducted research and data gathering for digital marketing and audience analysis, collaborating in fast-paced environments where accuracy and adaptability matter.

Earlier, through student media and independent projects (2021–2022), I wrote culture- and trend-focused articles and opinion pieces, and edited materials for grammar, clarity, and structure. This foundation strengthened my analytical, research-driven approach to written communication—especially in internet culture and conversational language patterns.