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Adrian Lauruc

@adrianlauruc

Content marketer with 10+ years of experience in SaaS industries.

Romania
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What I'm looking for

I seek a role that fosters creativity and innovation in content marketing.

With over a decade of remote experience, I am a dedicated Content Marketer and Strategist specializing in the SaaS and technology sectors. My expertise lies in creating high-quality, impactful content that not only educates audiences but also drives conversions. I excel at translating complex technical concepts into accessible narratives, ensuring that my content resonates with both technical and non-technical audiences.

Throughout my career, I have successfully developed and implemented content strategies that align with organizational goals. My recent role as a Marketing and Communications Coordinator at Capgemini involved collaborating with cross-functional teams to produce engaging marketing materials and simplifying intricate concepts for broader audiences. I have a proven track record of increasing website traffic and engagement through data-driven content strategies, particularly in the realms of blockchain and Web3.

Experience

Work history, roles, and key accomplishments

CA
Current

Marketing and Communications Coordinator

Capgemini

May 2024 - Present (2 years 1 month)

Developed and published engaging content that supported product updates and ecosystem highlights, aligning with brand strategy. Collaborated with cross-functional teams to produce high-quality marketing materials, including newsletters and blog posts.

AG

Content Manager

Aggero

Sep 2023 - May 2024 (8 months)

Led content creation and SEO strategies, increasing website traffic by 35% through targeted campaigns. Produced thought leadership materials, including newsletters and technical blogs, ensuring consistent messaging across all channels.

UP

Content Writer and SEO Specialist

Upwork

Jan 2013 - Sep 2023 (10 years 8 months)

Delivered over 5,000 pieces of content for global clients, including blogs, newsletters, and technical documentation. Conducted in-depth keyword research to align content with SEO goals, achieving a 40% average increase in organic traffic.

Education

Degrees, certifications, and relevant coursework

Glamorgan University logoGU

Glamorgan University

Master of Arts, Journalism

2011 -

Universitatea Babeș-Bolyai logoUB

Universitatea Babeș-Bolyai

Bachelor of Arts, Journalism

2008 -

Tech stack

Software and tools used professionally

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