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Rafaela Konze

@rafaelakonze

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SEO & Content Marketing Specialist with 6+ years of experience.

Brazil

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in SEO and content marketing to drive impactful results.

I'm an SEO & Content Marketing Specialist with over six years of experience in digital marketing, content creation, and lead generation, particularly within the B2B SaaS sector. My journey has been marked by a commitment to driving results through innovative strategies and data-driven decisions. I have a proven track record of enhancing marketing campaigns, improving user engagement, and generating high-quality leads.

Throughout my career, I have successfully led various initiatives, including the development of social media strategies that increased our follower base by 21%, and the creation of e-books that significantly improved lead quality for our sales team. My expertise in SEO tools such as Semrush, Ahrefs, and Google Analytics, combined with my skills in content strategy and technical SEO, allows me to deliver user-focused digital solutions that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

SEO Analyst

Current

eGestor

Feb 2019 - Present (6 years 4 months)

As an SEO Analyst at eGestor, I led email creation, data analysis, client communication, and material design. I managed endomarketing initiatives and significantly improved email open and click-through rates. I also implemented a complete GA4 setup and created multiple e-books, overseeing the entire process from writing to promotion.

SEO Email Marketing Content Creation Data Analysis Graphic Design Endomarketing Client Communication EBook Creation

Content Writer

eGestor

Oct 2018 - Feb 2019 (4 months)

In my role as a Content Writer at eGestor, I focused on writing SEO-optimized blog posts, conducting keyword research, and developing social media strategies. My efforts led to achieving top organic rankings for multiple keywords, enhancing the company's online visibility.

SEO Content Writing Keyword Research Link Building Social Media Strategy Blog Management Analytics Digital Marketing

Education

Degrees, certifications, and relevant coursework

Universidade Norte do Paraná

Bachelor's Degree, Advertising

2018 - 2021

The program provided comprehensive knowledge in consumer behavior, campaign development, and brand management, enhancing the understanding of both theoretical concepts and practical applications.