Rachelle Richi

- Established and lead the overall vision and mission of Nota Collective Asia, focusing on improving the welfare and payment terms for creative talents and influencers across Asia.

- Developed and implemented a sustainable talent management model focused on ethical representation and securing better contractual and financial terms for high-quality creative talents.

- Forged strategic partnership

- Founded and grew a niche decant perfume business, called Nota Kita, focused on promoting and distributing local Malaysian perfume brands, making artisanal and independent fragrances accessible to a wider audience.

- Curated a diverse collection of authentic Malaysian fragrances, building strong relationships with local perfumers, niche brands, and emerging scent creators.

- Oversaw all aspects

- Represented SoraE & Nota Kita through live commerce and digital storytelling on TikTok.
- Responsible for driving engagement, showcasing products, and increasing brand visibility through professional hosting and audience interaction.

Key Responsibilities:

- Hosted TikTok Live sessions to promote perfume collections and discovery sets.

- Delivered engaging, brand-aligned storytelling to highli

Worked as Sales And Marketing Specialist at House of Amar.

Worked as Talent Operations & Business Development Executive at B'Luxe Communications.

Built and maintained strong relationships with retail partners, distributors, and stakeholders to maximize brand visibility and commercial opportunities. Provided market insights and consumer feedback to support product development and marketing strategy refinement. Hosted TikTok Live sessions to promote perfume collections and discovery sets. Delivered engaging, brand-aligned storytelling to high

- Led overall business operations, sales strategy, and performance management across retail and wholesale channels, consistently achieving or exceeding revenue targets.

- Developed and executed strategic plans to grow market share, strengthen brand positioning, and drive profitability.

- Partnered with marketing and visual merchandising teams for new product launches.

- Oversaw recruitment, tra

- Team Leader for Document Control team
- Project manager for Document Management System - Company-wide Waste Reduction Project
- Responsibile for Quality Assurance Server/Database Management
- Assistant Lead Auditor for Supplier Quality Management System
- Material Review Board CFT member
- Assistant coordinator for Customer Management System
( Customer Representative & Customer Specific Requirem

Managed Quality Assurance Server/Database Management System. Assistant coordinator for Customer Relationship Management System (Customer Representative & Customer Specific Requirement Implementer). Managed & deliver customer feedback to support product and marketing strategy refinement.

- Information Security Response Team Lead
- Front liner for any data & information security breach
- Conduct periodical Information Security Testing within company to ensure readiness & awareness of staff
- Directly involved in Confidential Information Management Audit

- Responsible person for Document Control Team
- Project leader for Document Management System
- Responsible person for Quality Assurance Server Management
- Auditor for Supplier Quality Management System
- Assist in-charge for Customer Management
( Customer Audit & Customer Specific Requirement Implementer)
- ISO9001, IATF16949 & VDA 6.3 Internal Quality Auditor
- Information Security Response Te

- Managed & performed clients' onboarding process successfully
- Managed clients' database entries
- Performed product trainings for clients and potential clients
- Managed clients' support tickets
- Managed company's knowledge base system via Jira and Confluence
- Performed UI/UX testing for company's web application

Specialization in Knowledge Management Systems & Business Finance Management. Thesis on "i-Cal : Learning Aid for Dyscalculic Children (mobile application)" Worked on PITEH, Online Ordering System for Cafes in University, MyFACE.AI for COVID online system migration.

Issued Aug 2022

Issued Oct 2023

Issued Oct 2023

Issued Oct 2023

Worked on “PREDITACK: An IoT Device to Prevent Golden Apple Snail Attack in Paddy Fields.”

Issued Jan 2022

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Issued Jan 2022

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Issued Dec 2024

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Issued Feb 2025