Rachelle McGeoghegan

Led the commercial agenda for ambient grocery with accountability for category P&L, strategy, assortment, pricing, supplier negotiations, forecasting, and cross-functional delivery. Partnered with finance, supply chain, operations, and marketing to align priorities, stock availability, and customer proposition.

Owned strategy and commercial performance for a 3,713-SKU multi-market drinks portfolio across branded, imported, and private-label products. Completed a drinks category review and hierarchy reset in partnership with Coca-Cola and Drink Dry, and launched new private-label confectionery and exclusive/first-to-market brands.

Managed a SKU portfolio and led category turnaround across petcare, household, tobacco, and checkout. Restored petcare sales and volume to growth within four months and household within six months through category/competitor reviews, hierarchy and assortment resets, and supplier plan renegotiation.

Held end-to-end commercial ownership for a 3,100-SKU food-pantry portfolio, covering category strategy, buying, sourcing, P&L, supplier relationships, and product development. Reversed a 13% sales decline and 10% volume decline to double-digit growth through full category and competitor review, hierarchy reset, and improved assortment, pricing, and supplier plans.

Owned GCC skincare buying strategy and managed supplier relationships, open-to-buy planning, commercial negotiations, and team leadership. Aligned buying plans and OTB to inventory investment, assortment, and supplier commitments to meet commercial objectives.

Led the end-to-end buying lifecycle for branded and private-label biscuits and eggs categories in a 1,300+ store grocery business, reporting to the Buying Director. Managed a £1.2m portfolio and delivered category growth through sourcing, tendering, cost negotiations, product launches, packaging redesigns, and supplier performance improvements.

Progressed from graduate level into a senior management account role covering account management, business development, business strategy, and people leadership.

Grade: 2:1

BA (Hons) in Event Management, achieved a 2:1 classification.

Grade: Distinction

Completed City & Guilds qualification in Marketing and the Retail Environment, achieving Distinction.

Grade: AAB

Completed A-Levels in ICT, Irish Language & Literature, and Business Studies, achieving AAB.

Grade: 10 GCSEs (A–C)

Completed 10 GCSEs (A–C grades).