Open to opportunities

Rachel Hetrick

@rachelhetrick

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Creative design manager focused on brand-driven visual solutions and integrated marketing campaigns.

United States

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What I'm looking for

I seek a creative role leading brand and integrated campaigns where I can manage designers, craft packaging and web experiences, and grow in strategic creative leadership.

I am a Creative Design Manager with hands-on experience directing brand development, photoshoots, and integrated marketing campaigns. I oversee design teams and coordinate with departments and vendors to deliver cohesive visual products.

My background includes internships and freelance work producing packaging, menus, signage, email campaigns, and web assets, with strengths in brand identity, package design, and responsive web layouts. I have practical experience in print production, photo retouching, and video editing.

I collaborate closely with stakeholders to plan campaigns and execute creative deliverables across print and digital channels, maintaining attention to production details and timelines. I volunteer in mental-health advocacy and apply design to community education initiatives.

I bring a portfolio of featured work published with local and regional organizations and a consistent record of producing on-brand collateral that supports marketing goals and retail experiences.

Experience

Work history, roles, and key accomplishments

Current

Creative Design Manager

Current

Carlino’s Market

May 2025 - Present (8 months)

Managing a team of graphic designers and planning marketing campaigns while directing photoshoots and developing packaging and brand assets for retail operations.

Brand Identity Packaging Design Adobe Illustrator Adobe Photoshop Print Production

Current

Freelance Designer

Current

Cosmic Café & Catering

Jan 2021 - Present (5 years)

Delivered website and print collateral designs including logos, menus and marketing materials for a local café and catering business.

Logo Design Print Materials Web Design Adobe Illustrator adobe indesign

Graphic Designer

Carlino’s Market

May 2023 - May 2025 (2 years)

Designed menus, packaging, in-store signage and email campaigns to support product merchandising and seasonal promotions.

Packaging Design Menu Design Email Campaigns adobe indesign Adobe Illustrator Print Production

Graphic Design Intern

Carlino’s Market

Oct 2022 - May 2023 (7 months)

Created print materials, signs, stickers and web layouts to support store marketing and product displays.

Print Design Layout Adobe Illustrator adobe indesign

Graphic Design Intern

Aeroflow Healthcare

Jan 2022 - Aug 2022 (7 months)

Supported branding and layout projects including print materials and web campaign layouts, contributing to integrated advertising assets.

Layout Design Print Materials adobe indesign Adobe Photoshop Google Suite Figma

Education

Degrees, certifications, and relevant coursework

Cabrini University

Bachelor of Arts, Graphic Design

Activities and societies: Graphic Design Department Award; volunteer design work for NAMI Bucks County; publications and featured work (menu design, packaging, signage)

B.A. in Graphic Design with a Minor in Spanish; coursework and projects in branding, packaging, and print/ web design, graduated Valedictorian.