Rachel F

I’m a graphic and web designer with over five years of professional experience across agency, freelance and e-commerce environments. My background covers graphic design, website design, UI/UX, branding, digital campaigns, print, email marketing and ongoing website management.

In my current agency role, I’m the sole designer supporting more than 70 private healthcare businesses, creating everything from digital campaign assets, social graphics and website content to brochures, event materials, presentations and large-format print. Earlier in my career, I worked as a web designer creating responsive website layouts, collaborating with developers and working with tools including Figma, WordPress and Elementor.

Alongside my agency work, I freelance on website and branding projects and co-manage an e-commerce business on Shopify. This has given me hands-on experience with product and collection management, merchandising, promotions, bundles, email marketing, SEO, website testing and conversion-focused improvements. A recent redesign and merchandising update helped increase bundle conversions by 57% in one month.

I’m particularly interested in remote roles across graphic design, digital design, web design and e-commerce. I enjoy work that combines strong visual design with practical problem-solving, UX and commercial thinking, and I’m especially interested in teams where I can continue developing across digital and e-commerce projects.