At HubSpot, I lead global operations for HubSpot Academy’s Bootcamp program, supporting registration, learner support, and content delivery. Scalable systems and automation helped drive 125% year-over-year program growth and generate $65,269 MRR within the first year of launch.
I developed and launched new bootcamps, including AI for Marketing, Sales, & Service and Reporting & Analytics, based on market needs, industry trends, and customer feedback. I also designed the Bootcamp Sampler Series to repurpose curriculum and expand top-of-funnel reach.
To understand program performance, I built a metrics framework for the Sampler Series and nine bootcamp cohorts, using Looker and survey tools to bring together registration, attendance, CSAT, and conversion data. I also drove the migration of Academy Bootcamps from Bevy to HiveBrite.
Earlier at HubSpot, I built a centralized Airtable system for program tracking and led the go-to-market work for five Bootcamp webpages, which drove more than 4,700 annual registrations. At Raytheon Technologies, I supported an authentication platform rollout by developing onboarding materials and helping technical teams resolve adoption issues.
