Rachel D'Souza

I've built an end-to-end product case study for Groww, designing a contextual micro-learning feature that helps new investors understand financial concepts without leaving their investment flow.

I conducted primary survey research, identified user pain points, defined product scope, and wrote a PRD with user stories, success metrics, and a product roadmap. I also created high-fidelity Figma screens with a reusable component library and documented the development process in Notion.

During my internship at eStatus Genuine Infra Private Limited, I created Instagram and YouTube content for real estate marketing, including reel scripts, carousel posts, captions, and engagement-focused content. I supported market research, competitor analysis, SEO optimisation, and consistent campaign messaging with the creative team.

I'm actively building my product management and UX portfolio through independent case studies, bringing strong written and visual storytelling to product documentation and presentation.