Rachel Briggs

Led brand strategy and visual execution for integrated campaigns across digital, social, print, branch, and out-of-home channels for a $1B+ regional financial institution. Owned design and production of annual reports and scaled brand language to arena signage.

Rebranded the City of Mesa's retail and tourism campaign, creating a unified civic identity and campaign system. Led independent brand and campaign engagements for civic, nonprofit, and financial-services clients.

Developed and scaled a refreshed identity system across 199 locations, strengthening consistency for a growing brand. Created environmental graphics, signage standards, and digital kiosk graphics.

Designed animated and interactive mobile advertising in Celtra for national brands including Coca-Cola, Target, Panera, McDonald's, New Balance, and Sunglass Hut. Translated campaign objectives into concept-driven motion and responsive layouts.

Earned promotion to Senior Digital Designer by taking ownership of integrated campaigns and high-visibility client work. Developed modular infographic and campaign systems for technology clients and led brand development for global accounts.

Supported integrated campaigns and client work, contributing to the development of modular design systems and brand assets for technology clients.

Created social media campaigns, logo concepts, visual identity assets, and digital marketing materials for an education technology company. Built modular social templates and campaign graphics for rapid adaptation across channels.

Designed print collateral and direct-mail pieces while learning production requirements, file preparation, and prepress workflows. Prepared client revisions and press-ready artwork.

Completed an After Effects course at American Graphics Institute in Woburn, Massachusetts in 2019.

Completed a Visual Design course at General Assembly in Boston, Massachusetts in 2018.

Bachelor of Arts in Visual Communications from Rollins College in Winter Park, Florida.