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Allison McCaleb

@allisonmccaleb

I create award-winning marketing design across print, digital, and brand campaigns.

United States
Message

At Consumers Credit Union, I create print and digital collateral for campaigns, financial literacy, community events, new Visa cards, annual reports, signage, and merger materials. I produce monthly auto loan recapture letters and emails in-house, saving $10,000 per month in creative costs while maintaining strict compliance standards.

Previously at Shaw Media and the Northwest Herald, I designed award-winning magazines, direct mail, promotions, advertising, and event materials, managed pre-press production, and led teams of designers, writers, and photographers. I bring extensive experience in brand management, large-scale campaigns, magazine production, and visual identity systems.

Experience

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Education

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The University of Texas at Austin logoTA

The University of Texas at Austin

Master of Arts, Educational Psychology

Master's degree in Educational Psychology from the University of Texas at Austin.

Tech stack

Software and tools used professionally

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