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Rabbani Haddawi

@rabbanihaddawi

I’m an Indonesian language localization specialist and SEO content strategist delivering culturally accurate, high-performing copy.

Indonesia

Message

What I'm looking for

I’m looking to craft and localize high-SEO Indonesian content with rigorous linguistic QA—optimizing keywords, maintaining brand voice, and collaborating with marketers, designers, and product teams to grow traffic and conversions.

I’m an Indonesian Language Localization Specialist and SEO Content Strategist with 8+ years of experience in linguistic quality assurance, copyediting, and content development. I focus on syntactic and semantic decision-making, localization workflows, and tone-of-voice consistency across markets—so the final copy stays culturally relevant and linguistically accurate.

In freelance work, I conduct second-pass linguistic quality reviews and validate severity assessments to keep quality alignment strong. I also identify systemic machine-translation quality issues like recurring error patterns, tone mismatches, and terminology inconsistencies, then provide qualitative feedback that directly supports final quality reporting and continuous improvement.

In full-time roles, I’ve driven measurable SEO performance by optimizing large content volumes and owning content end-to-end—from brainstorming and expert interviews to writing, editing, approvals, and performance measurement. At Lifepal Technologies (DuitPintar.com), I led a team of 5 content writers and helped achieve strong Google Top 3/Top 10 rankings across key insurance, automotive, financial, and health verticals.

Experience

Work history, roles, and key accomplishments

Current

Freelance Senior Reviewer

Current

Contact Welo Data (Welocalize)

Feb 2026 - Present (5 months)

Conduct second-pass linguistic quality reviews for content batches, focusing on accuracy and consistency. Identify systemic machine-translation quality issues and provide qualitative feedback for quality reporting.

Linguistic Quality Assurance Localization QA Linguistic Review Terminology Consistency Quality Reporting Continuous Improvement

Current

Freelance Localization Copyeditor

Current

Hogarth Worldwide

Jun 2025 - Present (1 year 1 month)

Edit, proofread, and validate high-volume marketing, digital, product, and retail content for the Indonesian market. Make syntactic and semantic decisions to maintain brand voice, consistency, and cultural relevance under fast turnaround deadlines.

Proofreading Linguistic Quality Assurance Syntactic Decision Making Semantic Decision Making CAT Tools

Current

Content Writer & Editor

Current

OnlinePajak

Mar 2023 - Present (3 years 4 months)

Content writing and editing role at OnlinePajak.

Freelance Content Writer

KitaLulus (KitaMapan)

Mar 2023 - May 2024 (1 year 2 months)

Wrote 20+ financial articles per month for KitaMapan and KitaLulus Investasi. Conducted keyword research and applied SEO best practices to improve organic reach.

Keyword Research Content Production

Freelance Tutor

Digital Skola

Oct 2023 - Mar 2024 (5 months)

Tutored an SEO Content Writing class and served as a Digital Writing mini-bootcamp tutor. Created presentation materials and reviewed student assignments.

SEO Content Writing Teaching Tutoring

Freelance Content Writer

Health365

Oct 2023 - Dec 2023 (2 months)

Wrote and localized articles from the Singapore site to the Indonesian site. Conducted keyword research based on Indonesian user search behavior and maintained the brand’s Instagram content.

EN To ID Localization Keyword Research Article Writing Social Media Content Content Localization

SEO Content Editor

Lifepal Technologies

Dec 2021 - Mar 2023 (1 year 3 months)

Edited and optimized SEO content, achieving 116 articles ranked in Google Top 3 and 255 articles in Google Top 10. Led a team of 5 writers and managed editorial for insurance, automotive, financial, and health verticals.

Content Optimization Team Leadership Editorial Management Keyword Research

Content Editor Analyst

PT Serasi Autoraya

May 2021 - Nov 2021 (6 months)

Managed content writing and editing across SERA, mobil88, TRAC, and IBID while delivering 80 articles per month. Produced editorial and scheduling plans, ads copywriting, promo articles, and provided UX and technical writing for internal applications.

Content Editing Content Scheduling Copywriting Promo Article Writing UX Writing Technical Writing

Search Engine Optimizer

SehatQ

Feb 2020 - May 2021 (1 year 3 months)

Optimized on-page SEO elements (titles, meta descriptions, H1s, and alt text) to increase organic visibility and reach. Owned content end-to-end from brainstorming and expert interviews through writing, editing, approvals, and performance measurement.

On Page SEO Title Optimization Meta Description Writing H1 Optimization Keyword Analysis content analysis Interviewing Performance Measurement Healthcare Content Writing

SEO Content Writer

Tomato Digital Indonesia

Dec 2018 - Jan 2020 (1 year 1 month)

Created SEO-optimized Indonesian and English content based on client keywords and produced SEO reports for clients. Conducted keyword research and managed CMS uploads and indexing through Google Webmaster Tools.

SEO Content Writing Multilingual Writing (ID EN)Keyword Research CMS Publishing Google Webmaster Tools SEO Reporting

Content Health Writer

Mainspring Technology

Jun 2018 - Dec 2018 (6 months)

Produced researched, health-focused content tailored to an engaged online audience.

Health content writing Content Writing

Freelance Copywriter

Vestrado

Planned, wrote, and optimized SEO-friendly articles on forex trading, commodities, indices, cryptocurrency, and market analysis. Produced weekly market outlooks combining fundamental and technical analysis and created content calendars and landing page copy.

SEO Content Writing Keyword Research Forex Content Campaign Execution EN To ID Localization Copywriting Call To Action (CTA) Writing