At 99 Group, I led content strategy for flagship search properties, helping Berita 99 reach 91M annual clicks and its first 500,000-click day. Artikel Rumah123 reached its first 100,000-click day after recovering from two Google algorithm penalties.
I grew Google Discover traffic on Panduan Rumah123 by about 600% year over year through higher content quality and sharper audience alignment. I also managed and mentored four content and editorial teams, setting shared SEO and editorial quality standards.
Earlier at 99 Group, I wrote search-optimized articles that ranked on top SERPs and edited content to uphold Indonesian language standards and SEO best practices. I use keyword and search-intent research to shape outlines, and I write and fact-check every draft myself; AI is for research and structuring.
