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Punam Chauhan

@punamchauhan

Influencer Marketing Executive at SaffronStays who managed 30–50 collaborations monthly and generated 1M+ cumulative reach.

India

Message

At SaffronStays, I manage 30–50 influencer collaborations each month across luxury and boutique properties. My campaigns have generated 1M+ cumulative reach.

I built and nurture a network of 1,000+ creators, engaging 70–80 influencers across travel, lifestyle, luxury, and hospitality. I also oversee creator hosting across 40–45 properties.

I handle campaign execution from creator scouting and negotiations through content delivery and performance analysis. I designed a centralized tracker for creator scouting, approval workflows, outreach status, and campaign KPI reporting.

Previously at SaffronStays, I coordinated influencer onboarding and campaigns. At Flipside Media Works, I supported influencer outreach and post-campaign reporting; my earlier experience includes social media management at Aaradhya Couture and business development at Elite Mindz.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Executive

Current

SaffronStays

Nov 2025 - Present (1 year)

Managed 30–50 influencer collaborations per month across a PAN India portfolio of luxury properties, building a 1,000+ creator network and generating 1M+ cumulative reach. Led full-funnel campaign execution and collaborated with cross-functional teams to align influencer strategies with brand goals.

Influencer Marketing Campaign Management Creator Relations Negotiation Performance Monitoring Data Analysis Cross Functional Collaboration Stakeholder Management Excel Google Sheets

Influencer Marketing

SaffronStays

Nov 2024 - Oct 2025 (11 months)

Managed influencer onboarding and campaign coordination across PAN India luxury stay properties, developing influencer lists, tracking databases, and campaign briefs. Coordinated end-to-end campaign execution with focus on awareness, engagement, and lead generation.

Influencer Marketing Campaign Coordination Database Management Communication Skills Stakeholder Management

Business Development Executive

Elite Mindz

Jan 2024 - May 2024 (4 months)

Prospected and pitched digital marketing solutions to potential clients, supporting proposal creation and client acquisition.

Business Development Prospecting Client Acquisition Proposal Writing

Influencer Marketing Intern

Flipside Media Works

Jan 2024 - Mar 2024 (2 months)

Supported influencer identification, outreach, and negotiation for multi-brand campaigns. Assisted in brand collaboration execution and prepared post-campaign performance reports.

Influencer Marketing Outreach Negotiation Reporting

Social Media Manager

Aaradhya Couture

Jan 2019 - Jun 2020 (1 year 5 months)

Planned and managed daily content calendar across Instagram and Facebook, growing the brand's follower base through organic strategies. Designed visual content using Canva to maintain consistent brand aesthetics and increase engagement.

Social Media Management Content Strategy Instagram Facebook Canva Organic Growth