Pulakshika Thivangi

I am a data-driven analytics and research leader with an M.Sc. in Applied Statistics and a proven record of transforming complex data into clear, strategic actions that drive measurable business and learning outcomes. With extensive experience across workforce analytics, market research, and digital transformation, I specialize in uncovering insights that power growth, innovation, and talent development.

When faced with stagnant sales performance, I led a multi-segment behavioral analysis using advanced machine learning techniques. By identifying five key audience personas such as working professionals, students, families, gamers, and lookalike audiences—I guided a targeted marketing strategy that achieved 9K sales and 100% of the target. Similarly, when micro-loan uptake was below expectations, I conducted a credit behavior analysis, redefining target segments and increasing adoption by 7%.There are more similar to above to reflect problem solving skills.

These projects reflect my passion for evidence-based decision-making, innovation, and impact. I thrive in dynamic environments where data meets human potential—turning insights into strategies that empower people, improve performance, and build future-ready organizations.