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Priyansh Rathore

@priyanshrathore

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Performance Marketing Executive with Google Ads and Meta Ads experience, optimizing campaigns and tracking conversions.

India

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What I'm looking for

I’m seeking a Performance Marketing role to drive measurable growth through targeted digital campaigns.

At Talent Kaksha Global Education, I assisted with Google Ads and Meta Ads campaigns, including audience targeting and keyword research. I tracked CTR, CPC, CPL, and conversion rate to help identify underperforming ads and refine ad copy.

For a local business, I built and optimized a Meta Ads lead generation campaign, adjusting targeting and creative while monitoring performance. I also completed a Google Ads Search campaign project with keyword research, intent-based ad groups, and conversion tracking.

As a Research Assistant on Swachh Survekshan 2023 – Ministry of Jal Shakti, I collected, verified, and analyzed field data and authored analytical reports. I’m seeking a Performance Marketing role where I can drive measurable growth through targeted digital campaigns.

Experience

Work history, roles, and key accomplishments

Research Assistant

Ministry of Jal Shakti

Jul 2023 - Sep 2023 (2 months)

Contributed to a national urban and rural cleanliness assessment survey spanning 4,000+ cities and towns. Collected, verified, and analyzed field data across 100+ urban zones and authored 15+ analytical reports.

Field Research Data Analysis Report Writing Data Verification

Performance Marketing Intern

Talent Kaksha Global Education

Assisted in planning Google Ads and Meta Ads campaigns, including audience targeting and keyword research. Tracked CTR, CPC, CPL, and conversion rate to identify underperforming ads and refine ad copy.