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primo anselmi

@primoanselmi

E-commerce Program Manager at Royal Canin, scaling D2C platform rollouts across 10+ countries and accelerating 84% year-over-year growth.

France

Message

At Mars Group – Royal Canin, I lead a 6-person Deploy Team in the global D2C transformation program, overseeing a portfolio of e-commerce projects across 12 markets. I’ve helped roll out platforms and features across 10+ countries, contributing to 84% year-over-year D2C growth.

I defined and implemented internal project and end-to-end deployment processes that contributed to a 25% increase in operational efficiency and a 37% reduction in time to market. I also manage a €4.2M+ team budget and coordinate with senior management, product owners, and business owners.

At Filatelia Fischer, I managed e-commerce operations for D2C brands and executed full-funnel marketing campaigns, achieving a 250% average ROI across key campaigns. I also improved analytics and reporting processes, reducing reporting time by 40%.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Program Manager

Current

Mars Group – Royal Canin

Feb 2024 - Present (2 years 8 months)

Led a 6-person Deploy Team within Royal Canin's global D2C transformation program, overseeing 15+ e-commerce projects across 12 markets. Defined and implemented 10+ internal project and E2E deployment processes, contributing to a 25% increase in operational efficiency and a 37% reduction in time to market.

Project Management Agile Cross functional Leadership Stakeholder Management Ecommerce D2C Azure DevOps Monday.Com Asana Notion Microsoft Office Power BI Sitecore Akeneo OMS Microsoft Dynamics NAV Aprimo Magento Klaviyo

E-commerce Project Manager

Mars Group – Royal Canin

Dec 2022 - Feb 2024 (1 year 2 months)

Delivered full newly launched D2C E-commerce platforms, migrations and new features, coordinating cross-functional stakeholders across IT, Marketing, Operations, Supply, Data Analysis and Commercial. Led 10+ adapted project management approaches (Agile, Waterfall, Hybrid) based on project scope and requirements.

E-commerce Manager

Filatelia Fischer

Oct 2020 - Dec 2022 (2 years 2 months)

Acted as E-commerce manager for various D2C brands (€5.5M+ NSV), overseeing digital operations, platform management, and day-to-day site performance. Planned and executed full-funnel marketing campaigns (paid media, CRM, SEO/SEA), managing budgets, marketing strategy, and vendor relationships—achieving a 250% average ROI across key campaigns.