Praveenkumar Murugavel

I’m a results-driven Campaign Operations and Ad Operations Specialist with 1+ year of experience in digital campaign management, Salesforce CRM operations, and production support. I execute end-to-end campaign setup, trafficking, validation, and optimization—then back it up with impression tracking, KPI analysis, and post-campaign reporting. I also manage campaign billing/invoicing support and collaborate closely with Sales, QA, and Ops to improve campaign efficiency.

In production support, I configure and deploy in-store digital coupons for US retail clients (Walgreens, Meijer), ensuring accurate data mapping, validation, and workflow execution. I monitor production systems, troubleshoot issues within SLA, and perform root cause analysis (RCA) for campaign/production errors. I bring a strong problem-solving mindset, attention to detail, and workflow/process discipline through maintained documentation and SOPs.