PGPratyusha Guha
@pratyushaguha
Editorial Lead and content marketing manager driving data-led storytelling.
IndiaWhat I'm looking for
I am a seasoned Editorial Lead and Content Marketing Manager focused on investigative, research-led content that builds brand authority and drives measurable results. I combine strong editorial judgment with scalable content operations to mentor writers and maintain brand-consistent, high-quality output.
At VWO, I directed content production, established editorial processes, and leveraged AI-driven workflows and custom GPTs to accelerate execution while preserving depth, producing eBooks, podcasts, and long-form assets that delivered downloads, leads, and extended session durations.
I prioritize data-informed strategy—aligning content with SEO, GTM initiatives, and customer insights—while fostering cross-functional collaboration with sales, product, and SEO teams to uncover whitespace and amplify impact.
Experience
Work history, roles, and key accomplishments
WIEditorial Lead & Content Manager
Wingify
Nov 2024 - Present (1 year 2 months)
Directed content production and editorial review, established scalable editorial workflows, and launched podcast and interview series that improved session duration and brand authority; authored eBooks that generated 1,000 downloads and 10 leads in one month.
WIAssociate Marketing Manager
Wingify
Oct 2023 - Oct 2024 (1 year)
Consulted with sales and product teams to identify content opportunities, optimized SEO content to maintain SERP rankings, and led LinkedIn strategy that grew followers by 30.67%.
WIContent Marketer
Wingify
Sep 2022 - Sep 2023 (1 year)
Updated and optimized high-performing SEO content leading to a 42% increase in blog impressions and led organic LinkedIn efforts to drive follower and lead growth.
Content Marketing Executive
Endless Gain
Dec 2021 - Sep 2022 (9 months)
Led monthly content creation, distribution, and reporting while producing eBooks, white papers, and interview-driven thought leadership for the CRO Insights series.
Content Specialist
Ubrik Media
Jun 2021 - Nov 2021 (5 months)
Produced performance-focused ad copy and supported video marketing and partnership content for major education and industrial clients.
Content Writer
Webguru Infosystems
Apr 2019 - Jun 2021 (2 years 2 months)
Created blogs, articles, scripts, and social posts across industries and collaborated with design and marketing teams to deliver cohesive content.
Education
Degrees, certifications, and relevant coursework
IRIndian Institute of Management Rohtak
Certificate, Product and Brand Management
2022 - 2023
Grade: A+
Completed a Certificate program with Grade A+ and submitted a case study on Onida.
LJLondon School of Journalism
Diploma, Internet Journalism
2022 - 2022
Grade: Distinction
Completed an Internet Journalism Diploma and was awarded with Distinction.
SLSymbiosis Centre for Distance Learning
Postgraduate Diploma, Technical Writing
2019 - 2021
Grade: A+
Completed a Postgraduate Diploma in Technical Writing, achieving Grade A+.
Presidency University
Bachelor of Arts, History
Grade: CGPA 7.8
Earned a Bachelor of Arts in History with a CGPA of 7.8.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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