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Pratiwi Nila User

@pratiwinilauser

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I build high-performing social media content, campaigns, and affiliate marketing programs.

Indonesia

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What I'm looking for

I'm looking for a creative and digital marketing role where I can build audience-focused social media campaigns, create impactful content, use performance insights to improve results, and continue growing across digital marketing and brand communication.

I've created social media campaigns, short-form video, and content plans for Kompas Gramedia, Meatless Monday Indonesia, Cat Sitter Indonesia, Golden English, and other brands. My work spans Instagram, TikTok, live selling, creative briefs, copywriting, and campaign execution.

At Kompas Gramedia, I produced TikTok content that reached 156K views and hosted two-hour TikTok Live sessions averaging approximately IDR 1M in sales per session. I also co-hosted a book-launch live session that generated approximately IDR 3M in revenue within 30 minutes.

For Cat Sitter Indonesia, I managed Instagram and TikTok content and Meta Ads campaigns that achieved up to 50% sales conversion, while several soft-selling videos reached up to 269K views. I currently manage affiliate outreach, coordination, and end-to-end campaigns for 10 monthly affiliates at BYNADS Group.

Experience

Work history, roles, and key accomplishments

Current

Affiliate Specialist Intern

Current

BYNADS Group

Aug 2026 - Present (2 months)

Manage 10 affiliates monthly for the Carusila brand, covering affiliate listing, outreach, coordination, and campaign management.

Affiliate Marketing Campaign Management Coordination

Current

Founder / Small Thrifted Business Owner

Current

Qqscarff

Mar 2025 - Present (1 year 7 months)

Managed a TikTok-based fashion business specializing in scarves and pashminas, covering content creation, marketing, and sales.

TikTok Content Creation Marketing Sales

Social Media Specialist Freelance

Cat Sitter Indonesia

Feb 2025 - Sep 2026 (1 year 7 months)

Managed social media activities for Instagram and TikTok, including content planning and scheduling. Managed Meta Ads campaigns and edited short-form videos.

Social Media Management Content Planning Meta Ads Video Editing

Digital Marketing Intern

Golden English

Aug 2025 - Feb 2026 (6 months)

Led the Digital Marketing team, developed social media strategies, and created monthly content briefs. Initiated a digital product that generated sales.

Digital Marketing Social Media Strategy Content Planning KPI Monitoring

Digital Marketing Intern

Alinea Agency

Oct 2025 - Jan 2026 (3 months)

Designed social media content and marketing materials for 5+ brands. Developed creative visual concepts while maintaining brand identity.

Graphic Design Social Media Content Brand Identity

Social Commerce Intern

Kompas Gramedia

Feb 2025 - Jul 2025 (5 months)

Created monthly content planners and produced 10+ pieces of content for TikTok. Hosted TikTok Live sessions and generated sales.

TikTok Content Creation Canva Figma Capcut Livestream Selling

Social Media Intern

Meatless Monday Indonesia

Feb 2025 - Jun 2025 (4 months)

Created monthly content planners and produced 12+ pieces of content for Instagram. Participated as facilitator at Jumbara event and featured as on-screen talent.

Social Media Marketing Content Planning Canva Capcut

Marketing Staff

Bimbel Bina Prestasi Cemerlang

Dec 2024 - Feb 2025 (2 months)

Managed marketing strategies focused on direct interaction with target audience. Coordinated permits and conducted direct promotions.

Marketing Negotiation Communication Skills

Graphic Designer

Kang Aviv Institute

Jun 2024 - Sep 2024 (3 months)

Designed creative content including single images, carousels, and product campaigns. Developed visual content for significant occasions.

Graphic Design Content Creation visual communication

Creative Designer

PT Startoops Edupreneur Indonesia

Sep 2023 - Dec 2023 (3 months)

Created visual content for social media platforms and designed materials for offline and online events.

Graphic Design Social Media Content Event Design

Visual Content Designer

Rantangin Indonesia

Dec 2022 - Jul 2023 (7 months)

Produced digital content for social media platforms, including images, graphics, and illustrations. Managed time effectively to meet project deadlines.

Graphic Design Social Media Content Illustration

Education

Degrees, certifications, and relevant coursework

State University of Jakarta

Bachelor's Degree, Sociology

2022 - 2026

Activities and societies: Awarded Apresiasi Mahasiswa Berprestasi (AMAPRES); secured funding for 2024 PKM UNJ.

Fresh graduate from the Sociology study program. Awarded the Apresiasi Mahasiswa Berprestasi (AMAPRES) as a representative of the Sociology study program after securing funding for the 2024 PKM UNJ.

Integrated Islamic High School Al-Halimiyah

High School Diploma, Social Sciences

2019 - 2022

Activities and societies: Top 10 Eligible Students for SNMPTN; 2nd Place Winner in Poetry Reading Competition for Indonesian Independence Day Celebration.

Completed high school with a major in Social Sciences. Achieved top 10 eligibility for SNMPTN and won 2nd place in a poetry reading competition.