I'm looking to join a growth-focused team where I can combine performance marketing, paid media, consumer psychology, conversion optimization, and creative strategy to help build scalable customer acquisition systems, improve retention, and drive measurable business growth.
Looking for a job
Pratap Soni
@pratapsoni
Building brands through consumer psychology, creative advertising, performance marketing and AI-powered growth systems.
IndiaWhat I'm looking for
I am a marketer and founder working on Thiwo, wherein I use consumer psychology, creative advertising, branding and performance marketing to help businesses thrive.
This goes way beyond executing ad campaigns for clients. I have a keen interest in understanding consumer motivation, brand trust and creativity as a competitive edge.
In addition to my work with clients, I am creating Vanupvan, an online store brand, giving me first-hand experience in customer acquisition, customer retention, operations and branding and not just marketing concepts.
I love solving business growth problems all along the customer lifecycle from positioning and messaging to execution and optimization of performance.
Right now, I am focusing on becoming a better growth strategist through learning consumer behavior, behavioral economics, storytelling, advertising, marketing systems powered by AI and business strategy.
I am open to remote work opportunities where I can add value to product and brand creation processes while growing myself within a driven team.
Experience
Work history, roles, and key accomplishments
Current
Vanupvan turning the vision into reality to make plant care easy, beautiful and joyful - for every home, every generation.
Executing e-commerce Strategies from the ground up covering branding, customer acquisition, consumer behavior, operations and growth marketing.
SE
Current
Freelance Digital Marketing Specialist
Self-Employed
Jan 2024 - Present (2 years 7 months)
Built and scaled online retail stores, executed hyper-local SEO, and developed lead generation pipelines for D2C, local service, and ed-tech clients.
Current
Building Thiwo, a creative growth and tech company focused on helping businesses grow through consumer psychology, creative advertising, brand strategy, performance marketing and AI driven marketing systems
At Thiwo, I work across marketing strategy, creative direction, customer acquisition, brand growth, and digital products.
In addition to marketing, we also develop software products, apps, gam
Creating and handling the social media,
Managing the Paid social media campaign,
Branding and marketing,
Increase the Roas by 60%, Introducing 20+leads , 2lakhs+ impressions and increase the website visit by 40%,
Analysis the targeting audience,
Increase brand awareness and student enrollment for education institutes through strategies paid campaigns on social media ,
Develop targeting audience, demographics, intrest,
Help to achieve the company goal,
Creating and compelling ad copy visually attract the audience and leads,
Generated 50+ leads , 2-3lakhs+ impressions,
Increase 60% website visit.
CP
Digital Marketing Specialist
Client Urban Space Property
Feb 2022 - Nov 2022 (9 months)
Executed SEO strategy increasing organic traffic by 25%, managed Google and Facebook Ads, and grew social media following by 40%.
Handling the WordPress site and help to visible on Google , Analysis the content , Created the backlink, and improving the sitemap of the website,
AI
Digital Marketing Associate
AAroh Computer Institute
Mar 2021 - Jan 2022 (10 months)
Managed Facebook and Google ad campaigns for student acquisition, optimized sales funnels for online and offline courses, and implemented lead nurturing strategies.
Education
Degrees, certifications, and relevant coursework
AU
Apex University
Bachelor of Computer Applications, Computer Applications
2023 - 2026
Grade: 7.9
Activities and societies: null
Pursuing a Bachelor of Computer Applications degree with a focus on integrating AI and Machine Learning into digital marketing operations.
AU
Apex University
BCA( Mobile application & web technology, Computer Technology/Computer Systems Technology
Recently, i completed my 12th from scholars international school, And currently i perusing bca in Mobile application and Web technology.
SI
Scholars International School - India
Computer Programming
SS
Scholars International School
High School Diploma, Computer Programming
Completed 12th grade with a focus on Computer Programming.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Website
thiwo.comSalary expectations
25k-80k USD
Social media
Job categories
Skills
Google my businessSearch Intent UnderstandingGoogle AdsPPCMeta AdsFacebook AdsInstagram AdsROASFunnel OptimizationLanding Page OptimizationConversion Rate OptimizationA B TestingConversion TrackingGoogle AnalyticsGoogle Search ConsoleContent StrategySocial Media GrowthWordPress DevelopmentWooCommerceHTMLCSSSales Psychologyconsumer behaviorPersuasive WritingLead GenerationWordPressChatGptDigital MarketingMedia BuyingBusiness OwnershipCreative AdvertisingBrand StrategyPerformance MarketingE Commerce SalesAI Powered MarketingMarketing SystemsPaid Search AdvertisingSearch Engine Marketing (SEM)Paid Social AdvertisingPaid AdvertisingPay Per ClickLinkedIn AdvertisingSEOOn Page SEOOff Page SEOE commerce SEOLink BuildingCanvaNeuro
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