Risha Kotha
@rishakotha
PGDM marketing topper specializing in social media, SEO, branding, and strategic campaign execution.
IndiaWhat I'm looking for
I am a PGDM marketing topper with hands-on experience in social media, SEO, media planning, branding, and strategic campaign execution. I have developed marketing playbooks, built social presences from scratch, and driven content strategies that improved engagement and visibility.
Through internships, freelance consulting, and a top-performer Cavinkare live project, I analyzed consumer insights, executed LinkedIn and blog initiatives, and optimized content calendars. I bring storytelling, creative development, and data-driven marketing to deliver measurable brand outcomes.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
AstraThrive
Jun 2025 - Present (2 months)
Built AstraThrive’s social media presence from scratch, implemented a structured content calendar, and used Meta Business Suite analytics to optimize posts and improve engagement.
Freelance Consultant
Riva Collection
Jan 2015 - Present (10 years 7 months)
Developed and implemented digital and offline marketing strategies, strengthened brand presence through social media and events, and managed vendor coordination and community outreach.
Marketing Intern
Anunta Technology
May 2024 - Jun 2024 (1 month)
Developed a comprehensive marketing playbook and executed LinkedIn marketing and blog performance tracking to streamline campaign workflows and improve audience engagement.
Digital Marketing Intern
The Rebel Manifesto
Oct 2021 - Nov 2021 (1 month)
Created brand-aligned content and researched audience and competitor behavior to inform campaign planning and boost community engagement.
Research Intern
Cavinkare
Mar 2024 - Present (1 year 5 months)
Conducted field surveys across 100+ outlets to collect primary data for product development, influencing category decisions and earning recognition as Top Performer for research quality.
Digital Marketing Intern
IIDE
Dec 2021 - Present (3 years 8 months)
Designed social media creatives and blog content, implemented SEO and keyword strategies, and analyzed traffic and engagement to align execution with business goals.
Education
Degrees, certifications, and relevant coursework
Indian Education Society's Management College and Research Centre
Post Graduate Diploma in Management, Marketing
2023 - 2025
Grade: 3.67/4
Activities and societies: Social Media Team Member (2023–2024)
Post Graduate Diploma in Management (PGDM) in Marketing with a 3.67/4 GPA and recognized as Topper of the Batch in Marketing.
Narsee Monjee College of Commerce and Economics
Bachelor of Commerce, Commerce
2020 - 2023
Grade: 7.15/10
Activities and societies: Social Media Team Member (2021–2022)
Bachelor of Commerce degree completed with a 7.15/10 GPA, focused on commerce and business fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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