Open to opportunities

Hari Senapathi

@harisenapathi

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I’m a data-driven Social Media & Campaign Associate who grows engagement through content, SMO, and analytics.

India

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What I'm looking for

I’m looking for a fast-paced digital team where I can own multi-platform content, run paid + organic campaigns, and use analytics to improve reach, CTR, and conversions while growing my expertise in SMO and storytelling.

I’m a creative, data-driven Social Media & Campaign Associate with experience owning multi-platform content and digital campaign execution. I focus on platform-appropriate storytelling, audience trends, and measurable results from both organic and paid efforts.

In my current hybrid role at INovaBeing, I create and schedule content across LinkedIn, Instagram, X, and Facebook, and support campaign planning, optimization, and A/B testing. I monitor performance and deliver weekly/monthly dashboards with actionable insights, while engaging followers to nurture community conversations.

Previously at Anaisolbusiness and consultants, I developed multi-platform social media strategies and kept content calendars consistently on brand. I conceptualized and edited 30+ Instagram Reels and short-form videos, driving a 35% increase in post engagement, and I led SMO initiatives that increased organic reach by 28% over three months.

From my internship and SEO-on-page work, I strengthened fundamentals like on-page SEO (titles, meta descriptions, URL, and headers) and structured performance improvements through keyword research and rich snippet generation. I’m comfortable using tools like Meta Business Suite, Buffer, and Google Analytics to track, learn, and iterate quickly.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Campaign Associate

Current

InovaBeing

Aug 2025 - Present (11 months)

Create and schedule platform-appropriate content across LinkedIn, Instagram, X, and Facebook. Support and optimize paid and organic digital campaigns, monitor performance metrics, engage with followers, and collaborate with cross-functional teams to align content with brand voice and campaign goals.

Content Scheduling Platform Native Content Creation Short form Video Audience Targeting A B Testing performance reporting Conversion Monitoring Community Engagement Algorithm Update Monitoring Cross Functional Collaboration

Social Media Manager

Anaisolbusiness and Consultants

Mar 2025 - May 2025 (2 months)

Developed and implemented multi-platform social media strategies for client brands across Facebook, Instagram, LinkedIn, and X, maintaining content calendars with consistent quality. Produced 30+ Instagram Reels and short-form videos, improving post engagement by 35%, and led SMO efforts that increased organic reach by 28% over three months while using Meta Business Suite and Google Analytics to o

Social Media Strategy Instagram Reels Brand Campaigns Meta Business Suite Google Analytics

Intership

Docile Kart Private Limited

Mar 2024 - Nov 2024 (8 months)

Created and led brand awareness campaigns and handled social media posting across Facebook, X, LinkedIn, and Instagram with 100% content quality. Provided product content for ad shoots and supported consistent, regular publishing.

Brand Awareness Content Quality Facebook LinkedIn Instagram Grocery Product Ad Content

SEO On-Page Project

Crickbuz

Sep 2023 - Mar 2024 (6 months)

Performed website audit on Crickbuz using on-page SEO, including keyword research and optimization for chosen pages. Optimized URL, title, meta description, and H1/H2 tags and generated rich snippets; also created a Facebook campaign for spadeems.com with brand awareness and lead form objectives.

Keyword Research On Page SEO Title Tag Optimization H1 H2 Tag Optimization Rich Snippets Lead Form Campaign