At Dentsu, I manage Flipkart Ads campaigns and support Flipkart Minutes advertising, from campaign setup through monitoring and optimization recommendations.
I analyze ROI, ROAS, CTR, CPC, CVR, spend, sales, and conversion trends to find performance gaps and inefficient spend. I also adjust bids, budgets, and targeting strategies.
Previously, at Grassroots Pvt Ltd, I managed Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. I researched keywords, analyzed search terms, and used negative keywords and targeting controls to reduce irrelevant traffic and unnecessary spend.
I used Amazon Seller Central and Amazon Marketing Hub for campaign management, analysis, and reporting, and prepared performance reports and recommendations for clients and stakeholders. I hold Amazon Ads Foundation, Sponsored Ads Fundamentals, Sponsored Ads, and Amazon DSP Campaigns certifications.
