At Airlearn (Unacademy Group), I redefined “streak” across 12+ languages after finding it had been transliterated rather than culturally localized. The localized rebuild won an A/B test and lifted D1 retention by 3pp.
I also led a CRM migration for 5M users from CleverTap to MoEngage, redesigning the event schema and SDK integration. To avoid a vendor approach that would have logged out every user, I designed push-token regeneration on launch.
At Dailyhunt, I launched DH Premium from 0 to 1, reaching 1,000+ paying subscribers in two months and $4K+ MRR, with 40% trial-to-paid conversion. I also built a tiered re-engagement system based on the relationship between content consumption and subscriber LTV.
I conceived, built, and shipped CatCulate solo, an AI-powered cat nutrition app based on vet standards. It includes safety gates, a meal-log-and-correct model, and recall monitoring, and was live on Google Play with 80+ users and 14+ daily actives at launch.
