Pankaj Parasar

Spearheaded cross-functional stakeholders & engineering team collaboration to design, refine, & manage product backlog for a CLM platform for universities with program, storefront, inquiry, profile, admission, payment, notification, & enrolment functionalities. Launched the phase 1 of the customer lifecycle platform based on microservices architecture serving 120k customers annually. Led a team of

Led the design of program management module enabling bundling, contributing to 60% ARPU increase & $6.5M in value. Developed API-driven certificate automation, saving 6k manhours, and boosting 35% social sharing. Revamped product page design impacting a 50% increase in qualified leads.

Built a new enrolment engine enabling bundle ordering functionality & led the GTM, accomplished >$6M in annual value. Owned the user experience & engagement charter, integrated search, filter, blogs, videos features resulting 3.5x organic traffic. Led a cross functional POD to enable A/B testing of product page reducing page bounce by up to 11%. Steered the accessibility roadmap and scope of acces

Scaled the business from $1m to $3.5m quarterly run rate by building a seamless onboarding product flow for customers. Integrated screening test with instant score within the onboarding journey expanding top of the funnel by 10-11x. Created a scalable referral engine with OTP verification, driving a 25% share of total revenue through referrals. Implemented lead scoring, instant messaging & notific

Owned end to end process of market research, user stories, wire-frames and GTM of a test prep platform with 9.5k+ users. Launched a market first product with revamped test interface & live classes feature, drove $1.1m revenue & 2x ARPU. Built a partner site automating the onboarding journey of channel partners, reducing onboarding time by two-thirds.

Drove competition and market research, product development, and go-to-market, realized > $500k revenue. Initiated and implemented storage and manufacturing processes on ERP reducing cost of goods by 30%.

Conducted RCA of frequently occurring defect types, reduced 2% defect rates, and contributed to a 3%-point jump in CSAT. Gathered & analyzed user requirement, ensured 100% coverage through maintaining the requirement traceability matrix (TRM).