Pia Mannack Japur

At Fisher Scientific, I shaped European strategy for academia and healthcare audiences by analysing market, customer and funding data to prioritise opportunities and commercial investment.

I originated a cancer research campaign strategy spanning product selection, positioning, messaging, content and supplier engagement, creating an automated process that generated more than €1.2m in annual revenue. I also built repeatable academia-exclusive campaigns and created scientific content that generated $5,000 in tracked revenue within two weeks.

Now at Yext, I develop commercial strategy for the Central region, prioritising more than 100 target accounts and aligning marketing activity, pipeline investment and sales objectives. I lead integrated programmes, executive events and decision-ready reporting using account, customer and performance data.

With an MSc in Evolutionary Biology, I bring quantitative research skills and a practical ability to turn complex scientific, market and customer information into clear commercial narratives.