Petra Zac

Created global SEO and SEO content strategy for Tricentis B2B SaaS products across core countries, aligning technical SEO and personas with product marketing. Led a team of 3 and expanded into APAC and LATAM while improving AI visibility (over 50% presence in ChatGPT, growing Google AI Overviews) and delivering 30% y-o-y growth in “traditional search” projects.

Led group-level SEO strategy for Dr.Max’s pharma brands, setting yearly targets and KPIs for local SEO specialists. Drove local market SEO planning and prioritization for core pharmacy product lines.

Developed and executed SEO and content strategies across multiple European markets to support digital growth and brand visibility for recruitment and HR services. Focused on performance optimization, local market adaptation, and organic traffic growth for job listings.

Created SEO and content strategies for financial and other product projects across CZ, SK, HU, and wider markets including the US. Implemented mobile-first indexing, schema.org, and content consolidation into content hubs, increasing porovnej24.cz sales by +50% month-on-month and achieving investor-requested Google rankings.

Managed global SEO strategy for 30+ markets (including US and UK) in collaboration with internal teams and local agencies. Drove content and link-building strategy while aligning organic and paid efforts, delivering 3M monthly visitors and maintaining #1 rankings in key revenue markets.

Led SEO across 10 European markets, driving +470% traffic and +380% sales growth on Notino.cz through content, localization, and team/agency management. Managed remediation after a Google ban (removed after 5 months) and oversaw content for product pages and blog to improve conversions.

Completed a bachelor's degree in marketing communications at Thomas Bata University in Zlín.

Completed an MBA at EduEffective Business School.