Petra Répás

📊 For over five years, I worked in various financial roles, including Retail Credit Advisor, Financial and Accounting Administrator, and Financial Controller. These positions helped me develop precision, reliability, and a data-driven mindset. Among them, I particularly enjoyed working as a Financial Controller, as it gave me the opportunity to focus on process improvements and efficiency enhancements — areas where I could combine analytical skills with practical problem-solving.

✍🏻 In 2021, I shifted gears to follow my passion for writing and digital marketing. As a content creator, I have worked on Hungarian and international SEO-focused projects in the adult sector. As part of Slay Production's international marketing team, I wrote English and Hungarian articles and landing pace copy. Additionally, a large part of my work involved understanding the certain niche sector industry trends, search intentions, and target audiences. Beyond content creation, I also contributed to the blog section strategy, regularly proposing topic ideas, categorization suggestions. I actively took part in the documentation and administration of these processes on Google Drive and ClickUp.

Over time, I gained insights into the functioning of customer support and got involved in related background tasks. Over time, I also had the chance to make process improvement suggestions in this field as well — for example, proposing faster selection methods for hundreds of new advertisers joining daily, or recommending automated verification reminder emails for manually selected advertisers (where manual checks remained necessary). Both improved my work efficiency, which reinforced my interest in learning about UX.

Later, as a Content Manager, I have hands-on experience creating and optimizing online content — including blog, app, and website copy — both in English and Hungarian. At my last project, Bébicsősz (part of the Czech Hlídačky network), I worked side by side with SEO experts, designers, and developers to build and execute a localized content strategy for the Hungarian market. I was responsible for , research and content planning, keyword research, SEO copywriting, and CMS-based publishing, while coordinating cross-functional collaboration across markets.

At last, a little bit about me: I finished collegue, have diploma on SME. Currently I am writing a self-development book for women, interwoven with social criticism, which I plan to publish first in Hungary.
I love developing my skills and knowledge. I am also highly interested in UX research methods. At the moment, I am studying UX independently through books and online resources, and I plan to complete a course at the UX Design Institute to further strengthen my knowledge in this field.