Peniel Hambissa
@penielhambissa
I build campaign analytics and activation datasets for retail and healthcare teams.
United StatesWhat I'm looking for
At Bath & Body Works, I build Snowflake SQL datasets and customer-level readouts that activate predictive marketing models across omni-channel retail campaigns. I partner with marketing, analytics, and data science teams to optimize customer targeting and measure incremental customers, revenue, reach, lift, and engagement.
Previously at CVS Health, I analyzed healthcare datasets, built KPI dashboards, and improved workflow accuracy through audits, validation, and reporting. I bring 3+ years of experience across campaign testing, Agile delivery, stakeholder requirements, automation, and AI-assisted analytics.
Experience
Work history, roles, and key accomplishments
Data Analyst
Bath & Body Works
Jan 2024 - Present (2 years 8 months)
Built Snowflake SQL datasets and customer-level readout tables to support activation of predictive marketing models across omni-channel retail campaigns. Partnered with marketing, analytics, and data science teams to analyze campaign performance and optimize customer targeting strategies.
Education
Degrees, certifications, and relevant coursework
University of the Cumberlands
Master of Science, Information Technology
Pursued a Master of Science in Information Technology with a focus on Data and Business Analysis, expected to complete in May 2025.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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