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Cecillia Wu

@cecilliawu

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Product designer at TREND MICRO who redesigned a consumer website, increasing trial downloads by 140%.

Taiwan

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At TREND MICRO, I led the redesign of a multi-page consumer website, driving a 140% increase in trial downloads and a 135% improvement in retention. I also partnered with teams across Taiwan, the US, Europe, and Japan to deliver localized web experiences.

At TREND MICRO (CTOne), I designed the 0-to-1 experience for a data-heavy B2B cybersecurity solution and a key management console. I established a design system that drove 53% faster development time, and extended product design into demos, campaigns, exhibition booths, print materials, and event assets.

Experience

Work history, roles, and key accomplishments

Sr. Experience Designer

Trend Micro

Jan 2025 - Jan 2026 (1 year)

Drove a 140% increase in trial downloads and 135% retention improvement by leading the redesign of a multi-page consumer website. Partnered with cross-functional teams across Taiwan, US, Europe, and Japan to deliver localized web experiences.

UX Design UI Design AI Prototyping Cross Functional Collaboration Localization Product Design

Founding Designer

Trend Micro (CTOne)

Jan 2023 - Jan 2025 (2 years)

Designed the 0→1 experience of a data-heavy B2B cybersecurity solution, simplifying complex threat detections into intuitive dashboards and controls. Established a design system that accelerated development by 53% and extended design into go-to-market experiences.

UX Design UI Design Design Systems B2B Cybersecurity Product Design Prototyping Go To Market

Visual Designer

Redblack Design

Jan 2021 - Jan 2022 (1 year)

Contributed to visual and branding design for 12+ governmental and international clients, collaborating with teams of 3–4 designers. Designed the corporate identity system for New Taipei Metro and led pitch presentations that resulted in 10+ successful tenders.

Visual Design Branding Corporate Identity Client Management Presentation Skills

Social Design Intern

Satoyama Design

Jan 2019 - Dec 2019 (11 months)

Surveyed 50+ users and participated in user interviews, research, visual design, and trilingual translation to generate insights for the Japanese tourism market. Collaborated on a sustainable tour experience for Kyoto's Keihoku area, contributing to a 60% increase in tourism.

User Research User Interviews Visual Design Translation Tourism