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@ciabaffacc

Product Designer at CP Axtra (Makro) who redesigned post-purchase flows, cutting daily support tickets per store by 51%.

Taiwan

Message

At CP Axtra (Makro), I led a redesign of post-purchase workflows across customer and internal systems, cutting daily customer service tickets per store by 51%. I also improved refund and delivery flows with clearer states, exception handling, and transaction traceability.

At Monee (Formerly SeaMoney), I led the 0-to-1 design of a Business Loan for e-commerce sellers, helping it reach 10% market share. Across fintech, commerce, and emerging technologies, I turn ambiguous problems into scalable experiences from concept through launch.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product Designer

Current

Independent

May 2026 - Present (5 months)

Used AI-assisted workflows to accelerate product exploration, prototyping, and design system alignment across product revamps.

AI Assisted Workflows Prototyping Design Systems

Design Lead

CP Axtra (Makro)

Mar 2024 - Feb 2026 (1 year 11 months)

Led post-purchase workflow redesign across customer and internal systems, cutting daily CS tickets per store by 51%. Improved complex refund and delivery flows through clearer states, exception handling, and transaction traceability.

Order Workflows Refund Workflows Delivery Flows Exception Handling Transaction Traces Cross Functional Collaboration

Staff Designer

Monee (Formerly SeaMoney)

Aug 2021 - Feb 2023 (1 year 6 months)

Led 0-to-1 design of Business Loan for e-commerce sellers, simplifying complex credit journeys and helping the product reach 10% market share. Oversaw design across 8 credit product lines, establishing design practices and critique frameworks to improve consistency and cross-team delivery.

0 To 1 Product Design Financial Product Design Design Practice Evaluation Frameworks Cross team delivery

Senior Designer

Sea Limited

Jan 2018 - Jul 2021 (3 years 6 months)

Led ShopeePay integration and product revamps across commerce journeys, improving workflow efficiency by 30%. Redesigned KYC for new AML requirements, increasing completion from 66% to 84%.

Shopee Integration Product Revamp KYC Refresh AML Compliance Workflow Efficiency

Junior Designer

Medishare

May 2016 - Nov 2017 (1 year 6 months)

Delivered an MVP launched across 3 cities and supported a reusable design system across iOS, Android, and Web.

MVP Design Design Systems iOS Android Web

Front-End Designer

Shanghai Stock Exchange

Sep 2014 - Apr 2016 (1 year 7 months)

Designed web mobile stock information experiences and built front-end prototypes with HTML/CSS/JavaScript, translating product requirements into usable flows.

HTML CSS JavaScript Prototyping Web Design Mobile Design