Pedro Melo
@pedromeloliveira
Journalist specializing in sports business, multimedia content and data-driven audience growth.
What I'm looking for
I am a sports business journalist with hands-on experience producing news, multimedia content and social strategies that grow engagement and brand awareness.
From internship to reporter at Máquina do Esporte, I wrote news, produced audio, text and video, supported visual design and edited videos for digital channels.
I collect and analyze sports-market data to generate reports and insights on attendance, digital metrics and commercial agreements, informing content strategy and editorial decisions.
I have covered major events like the São Paulo Grand Prix, Rio Open ATP 500 and NFL São Paulo Game, and I pursue continuous growth through postgraduate studies in Marketing & Business at ESPM.
Experience
Work history, roles, and key accomplishments
Reporter & Social Media
Máquina do Esporte
Sep 2024 - Present (1 year 2 months)
Write news and produce multimedia content on the sports business industry, develop social media content strategies that increased audience engagement, and generate data-driven reports on attendance, digital metrics, and commercial agreements.
Journalism Intern
Máquina do Esporte
Aug 2022 - Aug 2024 (2 years)
Supported reporting and social media production for sports business coverage, assisted with visuals and video editing, and contributed to data collection and market insights used in audience and commercial reports.
Education
Degrees, certifications, and relevant coursework
Escola Superior de Propaganda e Marketing
Postgraduate Degree, Marketing & Business
2025 -
Activities and societies: Sports Marketing Management course (completed January 2023); ongoing postgraduate coursework.
Postgraduate program in Marketing & Business with emphasis on sports marketing and management (expected completion December 2025).
Faculdade Cásper Líbero
Bachelor's Degree, Journalism
2021 - 2024
Activities and societies: Sports Journalism course (April 2021); internship and subsequent reporting role at Máquina do Esporte.
Completed a Bachelor's Degree in Journalism with coursework and practical training focused on sports journalism and multimedia content production.
Fundação Getúlio Vargas
Course Certificate, e-Sports Business
Completed the e-Sports Business: Initial Concepts course covering fundamentals of the e-sports industry (completed April 2023).
Escola Conquer
Course Certificate, Communication
Completed a Communication and Oratory course focused on public speaking and presentation skills (completed August 2021).
Cambridge Assessment International Education
First Certificate in English (FCE), English Language Certification
Obtained the First Certificate in English demonstrating advanced English proficiency (issued January 2020).
THE 360 School
Course Certificate, Sports Marketing
Completed a Sports Marketing course focused on strategies and practices in sports marketing (completed August 2024).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
historiadojogo.substack.comPortfolio
instagram.com/o_pmeloSocial media
Job categories
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