At TIM Brasil, I built the e-commerce data layer from scratch, including BigQuery views and about 10 Looker dashboards that replaced more than 100 manual reports. The channel brings in about 45% of the company's sales.
I lead the daily e-commerce performance meeting and own the results report, sales forecast, annual budget and partner targets. I also coordinate the restructuring of the area's data operations.
At Mirum Agency, I ran analytics for four real estate accounts and my lead and CRM analysis changed how sales and media worked, for an estimated 5% lift in sales. At Bemobi, I ran growth for mobile sales channels and owned product funnels, A/B tests and reporting.
