At Vitalux Casa & Utilidades, I monitor financial and marketing KPIs, optimize Amazon Ads spend, build pricing metrics, and forecast inventory to support profitable e-commerce operations.
I bring more than 10 years of operational management from Casa Bella Materiais para Construção, where I used ERP data, cash-flow tracking, P&L reporting, and profitability analysis to reduce costs and improve capital allocation. I also build Power BI dashboards and Python machine-learning projects for customer segmentation and purchase-intent prediction.

